Taught course

Digital Marketing Leadership

University of Aberdeen · University of Aberdeen Business School

Entry requirements

View entry requirements for this programme

Months of entry

January, September, June

Course content


The online MSc Digital Marketing Leadership is designed to meet the rapidly increasing role of Digital Marketing within the strategic, operational and marketing functions of organisations worldwide. Delivered online through high quality videos, webinar and discussion forums the programme provides flexibility for individuals to study at a pace that meets their own personal goals.

The programme allows you to contextualise learning around simulated challenges such as:

  • Following an entrepreneur’s interactions with a practicing digital marketing consultancy
  • Acquiring knowledge and insight into how a brief is interpreted and then met by a consultancy.
  • The programme uniquely combines expertise and insight The Business School and a practicing digital marketing consultancy, Jump Digital.

Industry Links and Careers

You get the best of both worlds as you study with the Business School at University of Aberdeen and you apply theory with a digital agency practising currently in the business. This gives you immediately relevant skills and knowledge within employment opportunities. Not only can you study for MSc level but you can also choose to study for PGCert, and PGDip depending upon your personal circumstances. This is a great way to improve your existing marketing and communication skills if you are currently working in the industry or to learn about digital marketing from the start.

University of Aberdeen Business School

· Tour the Business School

Why Study at Aberdeen?

  • You develop knowledge, rigour, insight and credibility learning with a digital agency and the Business School
  • The course is entirely delivered online with flexible learning methods and choice in qualifications at each stage towards MSc


Quick Facts

See Our Facilities

Enjoy Aberdeen

Information for international students

Sign up for an open day, visit or chat online

Fees and funding

Qualification and course duration


distance learning
24 months

Course contact details

Business School Administrator
+44 (0)1224 273235
+44 (0)1224 272576