Taught course

Digital Marketing Leadership

University of Aberdeen · University of Aberdeen Business School

Entry requirements

A good honours degree from a UK University (or equivalent qualification from a recognised institution for those with non-UK qualifications). For further information on degree equivalency you can email us at gbs@abdn.ac.uk, or; substantial industry experience and a portfolio of training / achievement. Individuals seeking entry via this route will be required to provide a comprehensive CV detailing the experience, training and qualifications they have obtained to date. It is anticipated that all individuals applying via this route will be interviewed via skype or an alternative technology. You will also need to provide a personal statement.

If you have not studied in the UK the normal English Language Requirement for the MSc Digital Marketing Leadership programmes is an IELTS of 6.5 with 6.0 in the writing and reading (or equivalent PTE, TOEFL iBT or Cambridge Advanced or Cambridge Proficiency). However, if the language of study for your first degree was English or you have undertaken substantial other English study marked by achievement you may be eligible for exemption from the language requirement – for more information please contact the Graduate Business School Administration Team on gbs@abdn.ac.uk.

Months of entry

January, September, June

Course content

The online MSc Digital Marketing Leadership is designed to meet the rapidly increasing role of Digital Marketing within the strategic, operational and marketing functions of organisations worldwide.

Delivered online through high quality videos, webinar and discussion forums the programme provides flexibility for individuals to study at a pace that meets their own personal goals.

Importantly, the programme utilises contextualised learning with the learning based around simulated market challenges. For example, early on in the programme students will follow an entrepreneur’s interactions with a practicing digital marketing consultancy, acquiring knowledge and insight into how a brief is interpreted and then met by a consultancy. This theory into practice approach will enable students to quickly be able to add value to an organisation as they understand not just the theory and the techniques that underscore digital marketing, but also the challenges and techniques of digital marketing implementation. Facilitating this theory to practice orientation the programme uniquely combines the expertise and insight of the university’s faculty and a practicing digital marketing consultancy, Jump Digital.

Programme Length: 2-4 years (ONLINE)

More information about courses

Information for international students

Prospective students should visit the University's Postgraduate Funding Database.

Fees and funding

UK students
International students

More information about tuition fees and payment plans.

University of Aberdeen Funding Database.

Alumni discount for postgraduate degrees (20%).


For international students entering in 2017/18, the 2017/18 tuition fee rate will apply to all years of study.

Postgraduate Certificate (Modules 1 & 2) £3,250

Postgraduate Diploma (Modules 3 & 4) £3,250

Masters Award (Modules 5 & 6) £3,250

Qualification and course duration


distance learning
24 months

Course contact details

Clare Mcintyre
+44 (0)1224 273235
+44 (0)1224 272576