Taught course

Digital Marketing Leadership

Institution
University of Aberdeen · University of Aberdeen Business School
Qualifications
MScPGCertPGDip

Entry requirements

Applicants are required to hold a good honours degree from a UK University (or equivalent qualification from a recognised institution for those with non-UK qualifications); or have substantial industry experience and a portfolio of training/achievement.

Months of entry

January, September, June

Course content

Delivered online through high quality videos, webinar and discussion forums, the programme provides flexibility for individuals to study at a pace that meets their own personal goals. For part time students the maximum length of the programme is 4 years.

Importantly, the programme utilises contextualised learning based around simulated market challenges. For example, early on in the programme students will follow an entrepreneur’s interactions with a practicing digital marketing consultancy, acquiring knowledge and insight into how a brief is interpreted and then met. This “theory into practice” approach will enable students to quickly add value to an organisation, with understanding not just of the theories and that underscore digital marketing, but also the challenges and techniques of digital marketing implementation.

Facilitating this theory into practice orientation, the programme uniquely combines the expertise and insight of the university’s faculty and a practicing digital marketing consultancy Jump Digital.

Qualification and course duration

MSc

distance learning
24 months
part time
24 months
online
24 months

PGCert

part time
9 months
distance learning
9 months
online
9 months

PGDip

part time
18 months
distance learning
18 months
online
18 months

Course contact details

Name
Business School Administrator
Email
study@abdn.ac.uk
Phone
+44 (0)1224 273235