Case study

Ioana Stoica — MSc Digital Marketing student

University of Bedfordshire

After completing her undergraduate course in advertising design, Ioana continued at the University of Bedfordshire to study a Masters in digital marketing

Why did you choose this institution and course?

I chose to pursue a postgraduate course because I graduated with a BA (Hons) in Advertising Design from the University of Bedfordshire and I was pleased with the overall experience I had during my studies. Initially I considered taking a break between my degree and Masters, but in November I decided that it was not necessary, so the block delivery starting at the end of November was a perfect fit for me.

What I like most about Bedfordshire is that they provide excellent facilities, with a library open 24 hours a day, a perfect fit for students who have jobs during the day, or for night owls. Moreover, the tutors are very friendly and happy to help and advise the students, even outside of classes.

What does the course involve?

The course involves lots of assignments that need to be prepared in a shorter period of time compared to my undergraduate course. While in the beginning, the course appears very intense, by the end of it, you will be able to develop essential professional and personal skills. I would say that collaboration and networking students and staff members is encouraged in order to take advantage of all the opportunities offered.

My undergraduate and postgraduate courses were completely different since I moved from the School of Art & Design, where the Advertising Design course is based, into the Business School for the postgraduate course. The experience I had in the Business School studying at Masters level was very similar to the professional experience you would gain from a job.

The projects in the postgraduate course allowed me to apply the theories learnt on real and specific business issues - many times, the projects we had were based on real companies.

What are your plans for after graduation?

I am currently doing my dissertation about higher education providers' websites, which will combine concepts of marketing learnt from my Masters, as well as concepts of human-computer interactions learnt from my job as a graphical user interface designer. After my graduation, I am planning to continue my studies in a similar field, probably combining the topic with web analytics, also a subject learnt and developed in one of the units of the course.

What advice would you give to those considering the course?

I would advise them to take advantage of all the opportunities, network between with as many people as possible and be active - not only in class, but also outside of it, by being involved in different societies like Enactus.

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