Applicants should have a good undergraduate degree at Honours level, or equivalent. The course is aimed at a wide range of potential entrepreneurs/enterprising professionals, or those who wish to create a new enterprise, in the public or private sector. We acknowledge that every application will be very different. However, as this is postgraduate study certain academic/course criteria need to be met regardless of whether the course it taken in its entirety, or in discrete components. A typical offer may be an HND with experience through employment for three years, or the equivalent at degree level. Alternatively, and exceptionally, individuals who can demonstrate a flair for enterprise, either in the workplace or personally, would be considered and subsequently supported.
Months of entry
About the course
If you have a business idea and you want to test its viability as a business, or if you think an understanding of how new enterprises start and thrive would help you to establish a good business idea, then this course is for you.
This course will offer you practical insights into how those who have already answered those questions did so.
Designed to give you a working knowledge of the key areas of business that are essential to getting a good idea off the ground and keeping it there, this course comprises a series of workshops with independent research or learning activities to follow, looking at market prospects and demand, market position and competition, brand building and marketing communications, finance and raising investment, costing and pricing, managing operations, intellectual property, managing people and teams, planning for growth and change, and the uses of media and data.
Every subject will be taught by a team comprising an experienced entrepreneur and an academic subject specialist, combining the latest research with the realities of making it work. You will be provided with an assessed task associated with each subject session, allowing you to test your learning against your own business idea or, if you prefer, one suggested by the teaching team.
Offered at University Campus Milton Keynes (UCMK), which is partnering with Milton Keynes Council and the Open University on a major project using big data to generate sustainable city growth, this exciting course will provide you and your potential customers with more and more relevant information, making it easier and essential that a small business communicates clearly and consistently in both directions with its market and its customers.
If you have the germ of a business idea and you wish to test its viability as a business, or if you think acquiring an understanding of how new/embryonic enterprises start-up and thrive would help you to formulate a nascent business idea; this course offers practical insights into how to answer those questions.
This course equips you with the knowledge and skills to start and develop your own enterprise in a variety of sectors or application areas. It is of real interest for you if you are looking to develop a specific business idea, or if you intend to become more enterprising in your current workplace. Many managers are required to be more entrepreneurial as they progress their careers.
This course is primarily aimed at people wishing to start their own business. However, if you find your studies particularly stimulating and want to study further you could explore Masters level or Doctoral studies, i.e., a PhD.
Qualification and course duration
Course contact details