Taught course

International Marketing

Institution
University of Birmingham · Birmingham Business School
Qualifications
MSc

Entry requirements

A good Honours degree (2:1 or higher) or postgraduate diploma from a UK university or equivalent.

Months of entry

September

Course content

Different countries and cultures bring their own set of challenges in terms of marketing. So introducing a product or service needs sensitivity, understanding and respect. This MSc is open to graduates from all disciplines who are interested in a career in the lively world of international marketing. You will explore all the up-to-date thinking, theories, principles and practice of the discipline.

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of international marketing, including brand marketing; advertising; e-marketing; and innovation and strategy.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Course Admissions
Email
mscadmissions@contacts.bham.ac.uk
Phone
+44 (0)121 415 8273