Entry requirements

At least an upper second-class degree or postgraduate diploma from a UK university or equivalent. You will need to hold a degree in a relevant subject (eg, marketing or business) or have a minimum of two years relevant work experience.

Months of entry

September

Course content

This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework.

The programme will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.

Programme content

Core modules include:

Contemporary Issues in Strategic Marketing
Marketing Analytics
Marketing Communications
Advertising and Sales Promotions
PR and Media Skills
Direct and Interactive Marketing

These are followed by the opportunity to deepen and apply your understanding of marketing communications through a range of specialist elective modules and a major personal research dissertation or company project.

Explore postgraduate study at Birmingham at one of our on-campus open days. Register to attend at: www.birmingham.ac.uk/pgopendays

If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: www.pg.bham.ac.uk

Information for international students

International students can find details of scholarships at www.international.bham.ac.uk/scholarships

Fees and funding

Please visit:

www.birmingham.ac.uk/pgfunding

Qualification and course duration

MSc

full time

12 months

Course contact details

Name: Postgraduate enquiry service
Email: postgraduate@contacts.bham.ac.uk

Phone: 0121 414 5005

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