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At least an upper second-class degree or postgraduate diploma from a UK university or equivalent. You will need to hold a degree in a relevant subject (eg, marketing or business) or have a minimum of two years relevant work experience.
Months of entry
This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework.
The programme will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.
Core modules include:
- Contemporary Issues in Strategic Marketing
- Marketing Analytics
- Marketing Communications
- Advertising and Sales Promotions
- PR and Media Skills
- Direct and Interactive Marketing
These are followed by the opportunity to deepen and apply your understanding of marketing communications through a range of specialist elective modules and a major personal research dissertation or company project.
Explore postgraduate study at Birmingham at one of our on-campus open days.
If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year.
Information for international students
International students can find details of scholarships on our website
Fees and funding
Please visit our website
Qualification, course duration and attendance options
- full time12 months
- Campus-based learningis available for this qualification
Course contact details
- Postgraduate enquiry service
- 0121 414 5005