Taught course

Marketing Communications

Institution
University of Birmingham · Birmingham Business School
Qualifications
MSc

Entry requirements

At least an upper second-class degree or postgraduate diploma from a UK university or equivalent. You will need to hold a degree in a relevant subject (eg, marketing or business) or have a minimum of two years relevant work experience.

Months of entry

September

Course content

This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework.
The programme will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.
Programme content
Core modules include:
  • Contemporary Issues in Strategic Marketing
  • Marketing Analytics
  • Marketing Communications
  • Advertising and Sales Promotions
  • PR and Media Skills
  • Direct and Interactive Marketing
These are followed by the opportunity to deepen and apply your understanding of marketing communications through a range of specialist elective modules and a major personal research dissertation or company project.

Explore postgraduate study at Birmingham at one of our on-campus open days (Friday 13 November 2015 and Friday 4 March 2016). Register to attend at: www.birmingham.ac.uk/pgopendays

If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: www.pg.bham.ac.uk

Information for international students

International students can find details of scholarships at www.international.bham.ac.uk/scholarships.htm

Fees and funding

UK students
£10,080 FT
International students
£17,580 FT

Please visit:

www.birmingham.ac.uk/pgfunding

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Postgraduate enquiry service
Email
postgraduate@contacts.bham.ac.uk
Phone
0121 414 5005