Taught course

Professional Media Practice

University of Bradford · Bradford Media School

Entry requirements

A good Honours degree or equivalent experience, having worked as a media practitioner for at least two years

Months of entry

January, September, July

Course content

This course consists of a flexible range of postgraduate short
courses that have been developed by Skillset (the Sector Skills
Council for Creative Media) and the School of Computing,
Informatics and Media as part of the network of English Skillset
Media Academies.
It aims to meet the professional development needs of media
practitioners, and therefore develop your future prospects, by
offering courses in specific media areas delivered in ways that
suit people in a variety of different roles.
The programme is intended to provide you with a systematic
understanding and a critical awareness of current knowledge
within the industry and of issues and opportunities at the
forefront of contemporary media practice, and equip you with
the intellectual tools, understandings and techniques to deal with
complex issues in order to improve your working practices, and
where appropriate, the performance of your companies. You will
be encouraged to develop self-direction and originality in tackling
and solving professional work-based problems, and develop
effective leadership where appropriate while developing the
qualities and skills necessary for decision making in complex and
unpredictable situations.
You will be able to select courses from the range within the portfolio
on offer and have credits gained transferred to, and accepted by,
any of the participating Media Academies. In essence, the design
enables you to build your own postgraduate programme.
Modules 2011/12:
Stage 1: Postgraduate Certificate (60 Credits)
Stage 2: Postgraduate Diploma (120 Credits)
The modules offered by Bradford Media School are:
Creative Ideas Generation (20 Credits)
Audience-Centred Design (20 Credits)
Interactive Development in Digital Media (20 Credits)
Business Models and Funding for New Media Projects (20 Credits)
Transmedia Story Telling (20 Credits)
Motion Capture (20 Credits)
Stage 3: (MA)
Professional Practice MA Project (60 Credits)
The full list of modules currently available is available online at
www.skillset.org/build and provides an overview of the wide-ranging
disciplinary focus.
Whilst any number of modules can be taken on their own or in
combinations, studying three modules will allow you to qualify
for a PG Certificate, and a total of six are required for the PG
Diploma. Taking the Professional Media Practice project module
in addition to six taught modules will allow you to qualify for the
award of the MA.

Qualification and course duration


full time
12 months
part time
24-60 months

Course contact details

PG Admissions
+44 (0) 1274 23 4286
+44 (0) 1274 233 727