Taught course

Marketing (Digital Marketing)

Institution
University of Brighton · Brighton Business School
Qualifications
MScPGCertPGDip

Entry requirements

Degree and/or experience: Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us. International students who need help meeting the academic entry requirements should contact our International College. For non-native speakers of English: In order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6.0 in the written test and a minimum of 5.5 in the other elements. International students whose language skills do not match the IELTS scores set out above should consider applying for this course through the Extended Masters programme at the University of Brighton's Language Institute.

Months of entry

September

Course content

This course is designed for those seeking to develop their knowledge of digital marketing and e-commerce. It is ideal preparation for a career in marketing, advertising or social media. It also suits those with an interest in communications and brand management.

Digital marketing is a lively and fast changing field, contributing to competitive advantage through differentiation and building brand value.

You will explore the theories behind the practice of digital marketing at an advanced level and have the opportunity to develop an in-depth and critical understanding of digital marketing planning and strategy.

On the course, you will:

  • develop the skills and knowledge necessary to manage digital marketing campaigns within a modern marketing communications mix
  • examine the range of digital marketing channels and contextualise emerging digital marketing opportunities
  • hear guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

You will learn from a team of highly qualified, research-active lecturers who have wealth of commercial experience.

The Chartered Institute of Marketing (CIM) have awarded this course Multiple Award Pathway status. This means you can collect CIM qualifications alongside your degree and are exempt from some CIM assessments.

Qualification and course duration

MSc

full time
12 months

PGCert

full time
12 months

PGDip

full time
12 months

Course contact details

Name
Enquiries team
Email
enquiries@brighton.ac.uk
Phone
01273 644644