Taught course

Marketing (International Marketing)

University of Brighton · Brighton Business School

Entry requirements

Individual offers may vary.

Normally a good honours degree or equivalent in a relevant subject is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications may be considered. If you are unsure whether you meet the entry requirements then please contact us.

For non-native speakers of English:
In order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6 in the written test.

Months of entry


Course content

As more consumer markets emerge, companies are increasingly interested in marketing their products around the world. If you want to be a part of one of these exciting ventures, this is the course for you.

Cultural differences, new technologies and the rapid emergence of Brazil, Russia, China and India create opportunities and challenges. This degree will help you rise to them.

The course will develop your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, and marketing planning and strategy.

This course is accredited by the Chartered Institute of Marketing (CIM).


Core modules: moving to masters; critical developments in marketing theory and practice; marketing planning and strategy; marketing research I: quantitative methods; marketing research II: qualitative methods; international marketing; and dissertation. Choose one from: branding and communications; social marketing; behavioural economics; digital marketing; or new product development.

Information for international students

International students whose language skills do not match the IELTS scores set out above should consider applying for this course through the Extended Masters programme at the University of Brighton's Language Institute.

We can help you meet our academic entry requirements. For help meeting academic entry requirements contact our International College.

Fees and funding

UK students
(Full Time entry 2016) £8,550
International students
(Full Time entry 2016) £14,400

Qualification and course duration


full time
12 months


full time
12 months


full time
12 months

Course contact details

Enquiries team
01273 644644