Marketing (Social Marketing) MSc
Entry requirements
The entry requirements listed here are our typical offer for this course if you wish to begin studying with us in 2018. They should be used as a general guide.
We operate a flexible admissions policy – this means that you could receive a lower conditional offer than the typical offer, informed by our assessment of your complementary non-academic achievements and experiences. For courses that require interview or portfolio review, this may also be considered in the level of any conditional offer that follows if your application is successful.
Degree and/or experience
Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.
International students who need help meeting the academic entry requirements should contact our International College.
Months of entry
September
Course content
Our CIM-accredited Marketing (Social Marketing) MSc explores the nuances of marketing for the wider benefit of society, preparing you for a marketing career in the public sector, health authorities, not-for-profit organisations and social marketing consultancies in the UK and internationally.
On the course, you will:·
- understand how to use the motivations of target audiences when planning programmes to influence, and ultimately change, behaviour
- develop your knowledge of both the theory and practice of marketing at an advanced level
- gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy
This course is part of our Marketing MSc programme. All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.
The other specialisms offered are:
- Marketing (Digital Marketing) MSc
- Marketing (Branding and Communication) MSc
- Marketing (International Marketing) MSc
Information for international students
For non-native speakers of English
In order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6.0 in the written test and a minimum of 5.5 in the other elements.
International students whose language skills do not match the IELTS scores set out here should consider applying for this course through the Extended Masters programme at the university's Language Institute.
Fees and funding
Qualification and course duration
MSc
PGDip
PGCert
Course contact details
- Name
- Brighton Business School
- postgrad.business@brighton.ac.uk
- Phone
- 01273 642197