Marketing (Social Marketing)

Entry requirements

Months of entry

January, September

Course content

Our CIM-accredited Marketing (Social Marketing) MSc explores the nuances of marketing for the wider benefit of society, preparing you for a marketing career in the public sector, health authorities, charities, NGOs and social marketing consultancies.

On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing planning and strategy.

You will understand how to use the motivations of target audiences to plan programmes that influence, and ultimately change, behaviour

You will gain practical experience from live projects, critically analysing and developing strategies for real clients. This commercial marketing experience will give you a head start when entering the jobs market.

This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.

• Marketing MSc
• Marketing (Digital Marketing) MSc
• Marketing (Branding and Communications) MSc
• Marketing (International Marketing) MSc

Information for international students

For non-native speakers of English
In order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5 a minimum of 5.5 in the other elements.

International students whose language skills do not match the IELTS scores set out here should consider applying for this course through the Extended Masters programme at the university's Language Institute.

Fees and funding