Marketing (Social Marketing) MSc

Entry requirements

Months of entry

September

Course content

Our CIM-accredited Marketing (Social Marketing) MSc explores the nuances of marketing for the wider benefit of society, preparing you for a marketing career in the public sector, health authorities, not-for-profit organisations and social marketing consultancies in the UK and internationally.

On the course, you will:·

• understand how to use the motivations of target audiences when planning programmes to influence, and ultimately change, behaviour
• develop your knowledge of both the theory and practice of marketing at an advanced level
• gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy

This course is part of our Marketing MSc programme. All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.

The other specialisms offered are:

• Marketing (Digital Marketing) MSc
• Marketing (Branding and Communication) MSc
• Marketing (International Marketing) MSc

Information for international students

For non-native speakers of English
In order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6.0 in the written test and a minimum of 5.5 in the other elements.

International students whose language skills do not match the IELTS scores set out here should consider applying for this course through the Extended Masters programme at the university's Language Institute.

Fees and funding

Please see the funding page for more details.

Qualification and course duration

MSc

PGDip

PGCert