Taught course

Marketing (Social Marketing)

Institution
University of Brighton · Brighton Business School
Qualifications
MScPGCertPGDip

Entry requirements

Individual offers may vary.

Normally a good honours degree or equivalent in a relevant subject is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications may be considered. If you are unsure whether you meet the entry requirements then please contact us.

For non-native speakers of English:
In order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6 in the written test.

Months of entry

September

Course content

Social marketing is the systematic application of marketing concepts and techniques to achieve specific behavioural goals leading to an individual or social good. If you want to learn more about this process, this is the course for you.

The course has a strong focus on understanding the motivations of the target audience when planning programmes to influence, and ultimately change, behaviour.

This masters degree develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, marketing planning and strategy.

This course is accredited by the Chartered Institute of Marketing (CIM).

Modules

Core modules: moving to masters; critical developments in marketing theory and practice; marketing planning and strategy; marketing research I: quantitative methods; marketing research II: qualitative methods; social marketing; and dissertation. Choose one from: branding and communications; international marketing; behavioural economics; digital marketing; or new product development.

Information for international students

International students whose language skills do not match the IELTS scores set out above should consider applying for this course through the Extended Masters programme at the University of Brighton's Language Institute.

We can help you meet our academic entry requirements. For help meeting academic entry requirements contact our International College.

Qualification and course duration

MSc

full time
12 months

PGCert

full time
12 months

PGDip

full time
12 months

Course contact details

Name
Enquiries team
Email
enquiries@brighton.ac.uk
Phone
01273 644644