Taught course

Sport Business Management

University of Brighton · School of Sport and Service Management

Entry requirements

Degree and experience: - First degree in related or partially related subject, normally minimum 2:2 classification; or - First degree in non-related subject and a minimum of two years work experience in industry of intended study; or - HND, foundation degree or equivalent in a related subject and a minimum of five years relevant work experience; or - Professional qualification in an appropriate discipline and a minimum of five years relevant work experience; or - Substantial work, professional or managerial experience in a relevant industry. For non-native speakers of English: IELTS 6.5 overall, with 6.5 in writing and a minimum of 5.5 in the other elements; or equivalent qualification. An extended masters route is available for the Eastbourne campus-based programme for applicants who do not meet the language requirements above.

Months of entry


Course content

This course analyses and evaluates the commercial and management forces that have contributed to the success of sport business.

Spectator and participatory sport is a global phenomenon and has recently become one of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity.

Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents.

Through studying marketing, sponsorship, media and law – and after spending time in a sports organisation on a professional work placement – you gain academic understanding and practical knowledge of the issues involved in successful sport business management. This will help you to engage, manage and shape the sport businesses of the future.

Qualification and course duration


part time
24-72 months
full time
12 months

Course contact details

School of Sport and Service Management