Taught course

Business Analytics

University of Bristol · Department of Management

Entry requirements

An upper second-class honours degree (or international equivalent) in an applied Social Science or Science discipline (or related field) with substantial quantitative component. e.g. Maths, Statistics, Economics, Computer Science, Engineering, Science, Data Science/Analytics, Operational Research, Accounting, Finance, Management/Decision Science. Applicants must have passed units/modules in quantitative analysis (e.g. applied statistics, statistical analysis/analytics).

Months of entry


Course content

The MSc Business Analytics is a one-year specialist programme for graduates with a bachelor’s degree with a substantial quantitative component, and highly qualified graduates from other backgrounds with demonstrable advanced quantitative skills. It will suit graduates or early career professionals who wish to pursue a career in business analytics across sectors including digital marketing, human resources, logistics, retail, banking, insurance and healthcare.

The MSc Business Analytics will equip students with the skills and ability to develop actionable insights on customer behaviour, market trends, and business opportunities based on data and statistical methods. Students will also gain an understanding of the strategic value and managerial implications of business analytics, in line with a socially responsible and ethical use of data.

You will learn statistical and machine learning techniques for data mining and forecasting, social media/web analytics, modelling analytics for data-driven decision making, linked to practice and theory.

You will gain a critical understanding of organisational, societal, and ethical issues in the use of business analytics in decision making and the development of data-driven business solutions.

We will give you the opportunity to apply knowledge and techniques learned in the programme to real-life business problems, building your communication, research and analytical skills. Where possible, projects will be run in partnership with business and third sector organisations.

You will be taught by leading academics whose research tackles the major issues in business analytics. 78 per cent of the School of Management’s research is rated as world leading or internationally excellent (REF 2014).

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Enquiries Team
+44 (0) 117 394 1649