Taught course

Marketing Management

Institution
University of Central Lancashire · Lancashire Business School at UCLAN
Qualifications
MSc

Entry requirements

A recognised university undergraduate honours degree, with at least a Lower Second Class classification, or a professional qualification deemed to be equivalent.

Months of entry

September

Course content

This programme is specifically designed for those with little or no work experience since graduation and who plan a professional or managerial career in the field of marketing management. The scope of marketing management can be very broad, encompassing the management of all aspects of an organisation's resources, which have the ability to deliver value to the customer. The programme will help you develop critical evaluation skills, be involved in problem solving activities and develop interpersonal and technical skills appropriate to the professional status of a marketing manager. You will apply the latest thinking in marketing management to the analysis of key problems being experienced by the world's major businesses. You will also develop the research and study skills necessary to tackle marketing and management problems and issues, and undertake your own postgraduate research into a topic within the field of marketing management, that is relevant to your area of interest or future career plans.

In Semesters 1 and 2, you will learn about:
Principles and Practice of Marketing Management
Accounting and Finance
Research Methods
Thinking and Writing for Postgraduate Study
Strategic Marketing Management
Perspectives on International Marketing
Integrated Marketing Communications
Contemporary Issues in Marketing

In Semester 3, you will complete a Master's dissertation.

Information for international students

See www.uclan.ac.uk/international

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Course Enquiries
Email
cenquiries@uclan.ac.uk
Phone
+44 (0) 1772 892 400