Taught course

Strategic Communication

Institution
University of Central Lancashire · Lancashire Business School at UCLAN
Qualifications
MA

Entry requirements

- A good honours degree (equivalent to a British 2:2 or above), or an equivalent professional qualification. Applicants with extensive suitable experience may be considered. - A strong interest in the challenges of strategic communication as evident in a statement of about 500 words which describes the following: the reasons you want to join the programme, and what you hope to gain from the experience. Two references that confirm your capacity to successfully engage in postgraduate study. Some candidates may be invited for interviews.

Months of entry

January, September

Course content

This part-time course is designed for practising communication professionals. It is for people who want to develop their capacity to think strategically and are ready for a new and personally stretching intellectual challenge. Students debate ideas with the enthusiastic teaching team and like-minded participants. Subjects include principles of strategic communication, technology and communication, rhetoric, internal communication, communication management, and research methods followed by a dissertation. The course is recognised by the Chartered Institute of Public Relations (CIPR). Graduates work as communication professionals in private, public and voluntary sector organisations.

Taught modules prepare graduates to plan, implement, monitor and evaluate advanced communication strategies for organisations that operate in complex environments. They include in-depth study of theories of communication which impact internal and external communication practice. Research skills are developed in a taught module and implemented in the research element of the course. The research dissertation allows our masters students to demonstrate a systematic and advanced critical understanding of an aspect of public relations or corporate communication. It enables students to develop critical awareness of current problems and new insights in their chosen area. The dissertation is largely an independent undertaking with support available from a supervisor.

Normally, students on this course are in full-time work. We recommend that you ask your employers to provide written assurance stating that they are aware of the course demands on your time and that you will be supported in your studies.

Year 1
Fundamentals of strategic communication
Communication and Technology
Rhetoric
Year 2
Strategic communication management
Internal communication: theory, concepts and principles
Qualitative and Quantitative Research Methods

Upon successful completion of the taught modules you will complete the Master's Dissertation

Information for international students

See www.uclan.ac.uk/international

Qualification and course duration

MA

part time
24 months

Course contact details

Name
Course Enquiries
Email
cenquiries@uclan.ac.uk
Phone
+44 (0)1772 892400