Taught course

Fashion Brand Management

Institution
University of Central Lancashire · School of Art, Design and Performance
Qualifications
MBAPGDipPGCert

Entry requirements

Applicants are normally required to have completed an undergraduate programme or first degree in a relevant subject (e.g. Retail Management, International Business, Fashion and Brand Promotion, Marketing,) at First or Upper Second classification, or at the equivalent of a UK Grade Point Average of at least 60%. Alternatively a professional qualification deemed to be equivalent.All applicants must normally evidence a minimum of 2 years relevant and appropriate post graduate work experience for the MBA qualification.

Months of entry

September

Course content

This course is specifically designed for those wishing to either establish or sustain a successful managerial or professional career within the fashion brand industry, and with a minimum of 2 years work experience. The course provides a rigorous process of personal and managerial development, alongside in depth brand development knowledge. It provides opportunities to reflect upon existing behaviour and attitudes in the light of challenging business and management concepts and frameworks.

The course content includes The Reflective Manager, Strategic Fashion Brand Management, Human Resource Management, Online Fashion and Brand Marketing, Business and Management Research Methods and Fashion Brand Campaign Development. You will apply the latest thinking on Business Management to the analysis of the key problems being experienced by the world's major businesses, appreciate the concerns and problems that face fashion brand managers in today's global environment, develop strategies to enhance brand performance and sharpen your team-working and leadership skills.

Information for international students

See www.uclan.ac.ukj/international

Qualification and course duration

MBA

part time
30 months
full time
12 months

PGDip

full time
12 months
part time
30 months

PGCert

full time
12 months
part time
30 months

Course contact details

Name
Course Enquiries
Email
cenquiries@uclan.ac.uk
Phone
+44 (0)1772 892400