Fashion and Lifestyle Brand Studies

Entry requirements

2:2 Degree: Applicants are normally required to have completed an undergraduate programme or first degree in a relevant subject such as Fashion and Brand Promotion or Marketing or Public Relations or Journalism or Fashion Merchandising or Photography or Design.

Equivalent of a UK GPA of 60 percent.

Applicants need to prepare a comprehensive study plan proposal which should evidence interest, dedication or experience within the subject of lifestyle and fashion.

Anyone wishing to apply without the above will be welcome to make an enquiry.

IELTS: Score of 6.5 or equivalent for applicants whose first language is not English.

Months of entry

September

Course content

Explore the changing fashion industry and the integration of fashion and lifestyle on this practical course in Fashion and Lifestyle Brand Studies. This course is an ideal choice if your career goal is to work for a high-street/ online fashion, luxury or lifestyle brand.

It is the role of a brand expert to understand a brand’s target customer, competitors and product development opportunities, in order to select the most appropriate communication channels that reflect and represent the image of a brand or luxury product.

Challenge traditional design boundaries in a stimulating environment in which ideas can be exchanged and supported through factual creative research, developed and contextualised.

You’ll cover trend forecasting and application, brand management, consumer demographics and industry analysis, which all underpin and facilitate the development of campaign planning and management in the fashion industry.

Develop your intellectual and imaginative power through a programme of study that is formed from cohesion between theory and practice.

Why study with us

• Fashion at the University is ranked in the Top 80 of the Best Fashion Schools in the World for 2020 (CEOWORLD Magazine).
• Many of our graduates go on to start up their own, or even develop existing family businesses.
• The opportunity for a structured work experience will be provided for every student who requests it.

What you'll do

• Experience international city trips and study visits to exhibitions and museums - Manchester, London, Berlin, Copenhagen and New York have been regular trips in recent years (students will be required to pay for overseas trips/visits and these are, therefore, optional).
• You’ll generate a portfolio of work to track your development as an artist or designer.
• Project work will be exhibited in a final showcase that will be open to the public and will be attended by industry and potential employers, as well as family, friends, and students.

Learning and assessment

Teaching involves a combination of lectures, seminars, tutorials, presentations and industry liaison, and assessment is continuous. You’ll be are expected to contextualize their work within a current framework, and develop evaluative skills in order to articulate their point of view, discussing and debating them in a peer group, consequently preparing them for a wide range of careers, including brand management, trend forecasting and brand consultancy.

Industry links

Learn from our Leaders in Residence: Patrick Grant, fashion designer, director of Norton & Sons, E.Tautz, Community Clothing and Cookson & Clegg, as well as judge on the BBC television series 'The Great British Sewing Bee'.

Further information

Individual projects will address a range of student-led interests, supported by theoretical underpinning. Case studies will inform the background issues emerging in the industry, whilst also exemplifying key directions for future markets.