Taught course

Sports Marketing and Business Management

University of Central Lancashire · School of Sport and Wellbeing

Entry requirements

An Honours Degree from a British University (or overseas equivalent). It would normally be expected that this degree be awarded at the level of lower second class or above (or overseas equivalent).

Months of entry

January, September

Course content

The MSc Sports Marketing and Business Management offers students the opportunity to study core sport management disciplines of finance, enterprise, global sports business and strategy, while specialising in the area of sports marketing. There is a dual focus on the marketing of sport and marketing through sport, with sports marketing being examined from the perspective of both rights holders (sports organisations) and sponsors. As the sports industry grows in size and complexity, there is increasing demand for qualified sports marketers and managers. Through a series of taught modules, a sports marketing consultancy project and a dissertation, the course equips students with the theoretical knowledge and practical skills and understanding necessary to undertake a managerial career in the dynamic global sports market. Thus, the course is suitable both for professionals working within the sports industry and those with an appropriate undergraduate qualification who aspire to work in management and marketing roles within this sector.

Information for international students

See our website.

Qualification and course duration


part time
up to 36 months
full time
12 months

Course contact details

Course Enquiries
+44 (0) 1772 892 400