The programme is suitable for: - Candidates with a 2.2 or above honours degree, with evidenced knowledge of the fashion industry. - Returning alumni from the BA (Hons) Fashion Design with Marketing degree who are looking to increase their skills for career progression purposes - Working professionals with work experience in the fashion industry who seek career progression
Months of entry
MA International Fashion Management at UEL is developed in response to research by the British Fashion Council and Oxford Economics (2010) that the fashion industry in an increasingly global economy needs more graduates with relevant business skills. The provision also recognises the skills needed by overseas students seeking career progression in the international fashion sector.
The programme aims to equip you with relevant skills and an innovative curriculum which balances theoretical constructs with commercial pragmatic solutions. In addition to formal learning and teaching; you will engage with industry professionals, case studies, guest speakers, field trips and study trips to ensure a rich experience. The provision builds on the existing undergraduate expertise in fashion management at UEL and is developed in collaboration with the Royal Docks Business School, who have a wide portfolio of postgraduate provision.
The approach of this programme is to ensure graduates understand the relative context of their chosen career or further study specialism in the wider industry. It will promote enquiry, strategic thinking, international engagement and innovation. It aims to blend focus on detail and business metrics with expansive vision of industry opportunities and developments. It will establish a networked community of professionals working in the sector.
The programme consists of 3 x new 30 credit (single) modules, 1 x existing 30 credit (single) module delivered by the Royal Docks Business School, and 1 x new 60 credit (double) dissertation module.
FTM720 Fashion Trend Prediction & Product Development in a Global Economy
You will develop research skills in fashion trend prediction and their adoption and adaption in global markets. The module will provide the opportunity for you to examine product development strategies used by segmented markets in an international context and international supply chains analysis.
FTM721 Buying, Merchandising and Operations management for International Retailers
The module aims to develop your knowledge of buying and merchandising theory and practise in an international fashion context. You will explore aspects of merchandise planning, pricing and control. You will also develop an understanding of visual merchandising.
FTM722 International Fashion Brand Management and Marketing Communication Strategies
You will develop knowledge of the integrated marketing communication strategies used by luxury fashion brands. You will explore the significance of brand building and brand management across global markets using relevant case studies.
SMM206 International Business Strategy
You will be introduced to strategic management concepts, theories and tools. You will use fashion case studies to develop critical awareness in applying theory to practise in an international context. You will build skills in written and oral communication and working individually and as part of a team.
FTM 725 International Fashion Management Dissertation
The module will equip you with the skills to identify relevant research opportunities in the field of International Fashion Management. You will use appropriate research methods and theoretical frameworks and critically appraise research findings. A reflective journal will support personal learning on the module.
Information for international students
Students whose first language is not English will have achieved a score of 6.0 in IELTS or equivalent. Eligibility for students without degree equivalent qualifications will be assessed on the basis of the personal statement and application form.
Qualification and course duration
Course contact details
- Applicant Enquiries
- +44 (0) 208 223 3333
- +44 (0) 208 223 2978