Taught course

Marketing and Business Analysis

Institution
University of Edinburgh · University of Edinburgh Business School
Qualifications
MSc

Entry requirements

You will need a UK first-class or 2:1 honours degree from a good university in a business or management related subject, or an equivalent overseas qualification.

Months of entry

September

Course content

This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.

Students will consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.

This practical application of quantitative marketing, taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business consultants, database managers and marketing researchers.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
MSc Admissions Team
Email
msc@business-school.ed.ac.uk
Phone
+44 (0) 131 650 9663