You will need a UK first-class or 2:1 honours degree from a good university in a business or management related subject, or an equivalent overseas qualification.
Months of entry
This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.
Students will consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.
This practical application of quantitative marketing, taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business consultants, database managers and marketing researchers.
Qualification, course duration and attendance options
- full time12 months
- Campus-based learningis available for this qualification
Course contact details
- MSc Admissions Team
- +44 (0) 131 650 9663