Entry requirements

A good honours degree or equivalent with an excellent or very good classification from a good university in business and management-related subjects. Students with a degree in a numerate or quantitative subject will be considered for entry to the programme on an individual basis. Applications from mature students with significant marketing management experience or acceptable professional qualifications will be considered on an individual basis.

Months of entry

September

Course content

This course provides the theoretical foundations of marketing and an appreciation of the skills required in solving analytical and practical marketing problems.

Students consider the use and application of management science techniques in a variety of marketing and business contexts through courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.

This practical application of quantitative marketing, taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business consultants, database managers and marketing researchers.

Fees and funding

Visit our Scholarships and Student Finance Office at http://www.scholarships.ed.ac.uk/ for information about funding opportunities.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
MSc Admissions Team
Email
msc@business-school.ed.ac.uk
Phone
+44 (0) 131 650 9663