A 2:1 or equivalent in a social science subject.
Applications from students with a 2:2 or equivalent or a non-social sciences degree will be considered dependent on any relevant professional or voluntary experience, previous modules studied and/or personal statement.
Months of entry
We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas play an important commercial function within businesses and organisations.
This course brings together expertise from our top-rated Department of Sociology and Essex Business School. You investigate key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.
You explore topics including:
- Recent developments from actor network theory on market devices
- Concepts of advertising, marketing and consumption
- Contemporary marketing and management
- Media and communications
- Developing brand cultures.
You will also be introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.
Essex Business School takes you beyond the basics of a business education. Our strong emphasis on ethics and sustainable business practice in the global economy, and our expertise in international management, accounting and finance, will provide you with the knowledge and skills necessary for your future career in an increasingly complex business world.
Qualification and course duration
Course contact details
- Graduate Administrator
- +44 (0)1206 872719