Taught course

Advertising, Marketing and the Media

Institution
University of Essex · Department of Sociology
Qualifications
MA

Entry requirements

A degree with an overall 2:1.

Months of entry

October

Course content

We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas play an important commercial function within businesses and organisations.

This course brings together expertise from our top-rated Department of Sociology and Essex Business School. You investigate key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.

You explore topics including:

  • Recent developments from actor network theory on market devices
  • Concepts of advertising, marketing and consumption
  • Contemporary marketing and management
  • Media and communications
  • Developing brand cultures

You will also be introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.

Essex Business School takes you beyond the basics of a business education. Our strong emphasis on ethics and sustainable business practice in the global economy, and our expertise in international management, accounting and finance, will provide you with the knowledge and skills necessary for your future career in an increasingly complex business world.

Our Department of Sociology was rated top 10 in the UK for research quality (REF 2014), and we consistently receive strong student satisfaction scores, including 96% overall student satisfaction in 2015.

Information for international students

IELTS 6.5.

Fees and funding

We offer many funding opportunities to support talented postgraduates, ranging from research council studentships and University scholarships to awards funded by charities and other external organisations. For more information, visit our website at: www.essex.ac.uk.

Qualification and course duration

MA

part time
24 months
full time
12 months

Course contact details

Name
Graduate Administrator
Email
pgadmit@essex.ac.uk
Phone
+44 (0)1206 872719