Taught course

Advertising, Marketing and the Media

Institution
University of Essex · Department of Sociology
Qualifications
MA

Entry requirements

Upper second class honours degree or equivalent in sociology or a related discipline.

Months of entry

October

Course content

We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas form an important commercial function within businesses and organisations. The study of advertising and marketing is an established and important area within business and management studies and the sociology of consumption and consumer culture.

Our MA Advertising, Marketing and the Media will investigate key theoretical and substantive debates in the critical study of advertising, marketing and media. You will analyse the advertising industries in Britain, North America and newly emerging economies like India, examine the use of branding and developing brand cultures and examine the wider concept of advertising, marketing and consumption. You will also look at recent developments from actor network theory on market devices.

You will be introduced to primary research materials, like market research data. You will explore debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency and broader expansion of marketing-led innovations in economic life.

Your dissertation is a key part of the course and will be linked to the new master's thesis award scheme run by CREDOS.

Our Department of Sociology was placed joint first in the UK in the last Research Assessment Exercise (RAE, December 2008), meaning our students are taught, supported and supervised by world-class scholars, thus graduating an outstanding qualification that will help in all your future endeavours.

We are a large and friendly department, offering a range and diversity of research interests and with staff members who are committed to teaching, research and publication that covers a broad geographical spectrum. Many have worked at the local level with local authorities, justice councils, community partnerships and charities. Others have worked at a national and international level with bodies like the United Nations, the European Commission's Expert Group on Public Understanding of Science, Amnesty International, The Royal College of Paediatrics and Child Health, the Home Office and national non-governmental organisations.

Information for international students

IELTS 6.5.

Fees and funding

We offer many funding opportunities to support talented postgraduates, ranging from research council studentships and University scholarships to awards funded by charities and other external organisations. For more information, visit our website at: www.essex.ac.uk.

Qualification and course duration

MA

part time
24 months
full time
12 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Written coursework / continuous assessment80
Dissertation20 (15000 words)

Course contact details

Name
Graduate Administrator
Email
pgadmit@essex.ac.uk
Phone
+44 (0)1206 872719