Taught course

Marketing Management

Institution
University of Essex · Essex Business School
Qualifications
MSc

Entry requirements

Our applicants should have a a 1st, 2:1 or high 2:2 degree, or equivalent, in any discipline.

Months of entry

October

Course content

How do marketing concepts influence contemporary business?

How are stereotypes or normative ideas of gender reproduced in brand messages?

You study a broad range of marketing disciplines including:

  • Foundations of Management & Marketing
  • Marketing Principles & Practices
  • Brand Management
  • Strategic Brand Communication

The basic foundations are covered intensely in a foundation programme, and specialist options are studied in the spring term. Your Research Portfolio replaces the conventional academic dissertation and includes an in-depth case study in an area of your interest.

Information for international students

If English is not your first language, then we require IELTS 6.5 or equivalent, with a minimum writing score of 6.0.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Graduate Administrator
Email
pgadmit@essex.ac.uk
Phone
01206 872719