Taught course

Marketing Management

Institution
University of Essex · Essex Business School
Qualifications
MSc

Entry requirements

A 1st, 2:1 or good 2:2 degree, or equivalent, in any discipline. No prior knowledge of marketing or management theory is expected for this course.

Months of entry

October

Course content

How does marketing impact business and society? What challenges do marketing managers face when deciding how to promote products and services?

Contemporary marketing encompasses activities as diverse as market research, product design and development, strategy and customer relations. It combines advertising glamour with research-oriented analytical skills and strategic decision making.

This course is designed for students who do not have a first degree in marketing or relevant work experience. You learn how marketing drives organisational growth and gain insight into managing marketing projects and teams. You explore the main functions and principles of marketing and management, examining how they impact both business and society.

You study a broad range of marketing disciplines and some of the key challenges facing marketers today. Instead of a dissertation, your research portfolio gives you the opportunity to investigate an organisation of your choice, giving you the chance to apply theory to a live business case study.

Topics may include:

  • key marketing principles
  • strategic brand communication
  • consumer behaviour
  • digital marketing

MSc Marketing Management is taught at Essex Business School, judged a top 20 UK business school by the Chartered Association of Business Schools. More than two-thirds of our research is rated ‘world-leading’ or ‘internationally excellent’, placing us in the top 25 in the UK for research excellence (REF 2014). We’re a global community of staff and students from all over the world; our current Masters students join us from more than 40 countries.

This course is also available to study part-time and you may be eligible for a range of scholarships and discounts, including those for international students. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Information for international students

If English is not your first language, then we require IELTS 6.5 or equivalent, with a minimum writing score of 6.0.

Qualification and course duration

MSc

part time
24 months
full time
12 months

Course contact details

Name
Graduate Administrator
Email
pgadmit@essex.ac.uk
Phone
01206 872719