Entry requirements

A 2:2 degree in any discipline.

Months of entry

October

Course content

How does marketing impact business and society? What challenges do marketing managers face when deciding how to promote products and services?

Contemporary marketing encompasses activities as diverse as market research, product design and development, strategy and customer relations. It combines advertising glamour with research-oriented analytical skills and strategic decision making.

This course is designed for students who do not have a first degree in marketing or relevant work experience. You learn how marketing drives organisational growth and gain insight into managing marketing projects and teams. You explore the main functions and principles of marketing and management, examining how they impact both business and society.

You study a broad range of marketing disciplines and some of the key challenges facing marketers today. Instead of a dissertation, your research portfolio gives you the opportunity to investigate an organisation of your choice, giving you the chance to apply theory to a live business case study.

Topics may include:

  • key marketing principles
  • strategic brand communication
  • consumer behaviour
  • digital marketing.

MSc Marketing Management is taught at Essex Business School. More than two-thirds of our research is rated ‘world-leading’ or ‘internationally excellent’, placing us in the top 25 in the UK for research quality (The Times and The Sunday Times Good University Guide 2018). We’re a global community of staff and students from all over the world; our current Masters students join us from more than 40 countries.

Fees and funding

You may be eligible for a range of scholarships and discounts, including those for international students. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Qualification and course duration

MSc

part time
24 months
full time
12 months

Course contact details

Name
Course Enquiries
Email
pgadmit@essex.ac.uk