Taught course

Business Analytics

University of Exeter · Business School

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Entry requirements

A 2:1 with honours or equivalent in any discipline from a recognised university. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.

Months of entry

January, October

Course content

  • Learn how to utilise and leverage data to solve business problems
  • Enhance your employability skills throughout the programme, finishing with a Business Project module using real data to address a real organisational problem
  • Undertake modules in Marketing Analytics, Strategic & HR Analytics, Operations Analytics, and Environmental Analytics giving you specialist skills for a variety of careers
  • Take part in the optional QTEM programme including an internship and semester abroad

The Big Data revolution is radically changing the way businesses function. As a result there is strong employer demand for people who can extract, manipulate and utilise data to solve problems and drive successful business decisions in an ever changing global environment. A recent report** identified Data Analysts to be the number one emerging role by 2022.

You will need to have an aptitude for learning quantitative skills, but the programme is ideal if you have little previous quantitative experience as you will cover fundamental methods in Term 1. It is also suitable for students looking to upskill their current knowledge in data analytics and business, in order to remain adaptable to the implementation of new technologies.

We combine core modules in data handling and analysis, alongside modules exploring business problems, providing you with the latest academic thinking and analytical skills to use data to optimise business performance. In Term 3 you will complete a summer project to put your analytical skills to the test to solve a sizeable business problem.

*The World Economic Forum Future of Jobs Report 2018

Information for international students

If you are an international student, please visit our international equivalency pages to enable you to see if your existing academic qualifications meet our entry requirements.

English language requirements IELTS (Academic)

Overall score 6.5. No less than 6.0 in any section.


Overall score 90 with minimum scores of 21 for writing, 21 for listening, 22 for reading and 23 for speaking.

Pearson Test of English (Academic)

58 with no less than 55 in all communicative skills.

Other accepted tests

Information about other acceptable tests of linguistic ability can be found on our English language requirements page.

Fees and funding

UK students
International students

At the University of Exeter Business School, we want to ensure studying for a Masters remains accessible to the brightest minds of the future, regardless of financial background. We therefore have a range of scholarships for outstanding students.

Postgraduate loans of up to £10,906 are now available. Find out more about whether you are eligible and how you can apply by visiting our postgraduate loans scheme pages.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Business School Postgraduate Admissions Officer
+44 (0) 1392 726679