Taught course


University of Glasgow · Adam Smith Business School

Entry requirements

To be accepted for this programme, you must have:

  • At least a 2:2 undergraduate degree from a recognised university.
  • We welcome candidates with non-academic qualifications and backgrounds, on the basis of highly relevant work experience or demonstrated interest. Candidates with more than three years’ work experience will be considered.

Months of entry

January, April, September

Course content

The University of Glasgow’s online marketing degree is designed for tomorrow’s world. You will study with international faculty at the Adam Smith Business School who are experienced and knowledgeable in both marketing fundamentals and the latest digital trends. Graduate with expertise in advertising, branding, user experience (UX) design, marketing analytics and more.

Online learning at the University of Glasgow allows you to experience the outstanding education we are known for without the need for relocation.

  • The Adam Smith Business School is accredited by AACSB, AMBA and EQUIS, making this online Marketing degree highly attractive to prospective employers.
  • The School is rated one of the top 100 business schools in Europe by the Financial Times in 2021.
  • This programme is accredited by Chartered Institute of Marketing (CIM). CIM gives students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers. This ensures students are equipped with the best opportunities for a successful marketing career. The School’s teaching content has been developed alongside CIM’s learning outcomes to ensure that course content is aligned to industry requirements.
  • The University of Glasgow is also currently ranked 14th in the UK and 48th worldwide for International Strategic Marketing (Campus Masters) (QS Business Master's Rankings 2023: Marketing).
  • Your postgraduate studies will begin with courses in marketing, advertising and brand management. These core courses take a modern approach to marketing, as fundamental concepts converge with digital tactics dominating this industry. Master topics in marketing research and pursue optional courses in UX design as well as digital, retail, social media, services marketing and marketing ethics, consumption and technology.
  • The course features contemporary research-led content, input from industry experts, and case studies, featuring everything from start-ups to well-known brands. Study of these subjects are crucial for success in today’s digital, customer-centric environment and ensures that you will graduate as a candidate with skills that are in high demand in the marketing field.
  • Whatever sector or context you’re working in, you will significantly enhance your value as an employee. You will develop the analytical and critical skills you need to make informed marketing decisions for your organisation.
  • To apply, previous marketing experience is not essential. What is more important is your ambition and a willingness to embrace new marketing ideas and challenges.
  • Through interactive online study you’ll be able to share ideas and create long-lasting networks with your fellow marketeers.
  • You'll learn from lecturers at the forefront of social sciences research, as 90% of research by our School of Social Sciences is assessed as world-leading and internationally excellent – Research Excellence Framework 2021.

Information for international students

International English Language Testing System (IELTS) Academic module (not General Training)

  • 6.5 with 2 sub-tests at 6.5 and 2 sub-tests at 6.0.
  • Tests must have been taken within 2 years 5 months of start date. Applicants must meet the overall and subtest requirements using a single test.

Qualification, course duration and attendance options

  • MSc
    part time
    30 months
    • Online learningis available for this qualification
  • PGDip
    part time
    24 months
    • Online learningis available for this qualification
  • PGCert
    part time
    12 months
    • Online learningis available for this qualification

Course contact details

Postgraduate Enquiries