Taught course


University of Glasgow · Adam Smith Business School

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Entry requirements

You should have a second-class undergraduate degree from a recognised university or an equivalent qualification from a recognised institution. We also welcome candidates with non-academic qualifications and backgrounds, candidates with more than three years’ work experience will be considered.

Months of entry

January, May, September

Course content

Master tomorrow’s marketing skills today

Marketing has never been in more demand due to increasing consumers of products and services. Organisations are seeking professionals who can navigate the digital landscape with traditional marketing principles. This online MSc Marketing programme provides everything you need to forge a career in a contemporary marketing environment

Ranked 10th in the UK and 33rd worldwide for International Strategic Marketing (Campus Masters) according to the QS World University Rankings 2021, the University of Glasgow is the ideal place to undertake this online MSc Marketing.

Study online, on your terms

This 100% online programme offers you access to a diverse range of international industry and faculty expertise, plus a programme of study infused with real-world case studies. It also provides ample opportunity to exchange ideas and establish networks around the world with other forward-thinking marketeers.

Delivered by our triple-accredited Adam Smith Business School, the University of Glasgow’s online MSc Marketing explores the latest topics, from analytics to user experience (UX) marketing, while covering core essentials such as brand development, marketing management and consumer behaviour. Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s hyper-digital marketing and communications environment.

Choose your career path

This programme features optional courses, including digital, UX, retail and service marketing, providing you with a choice of current subjects designed to expand your expertise in today’s marketing techniques. It’s this career-relevant experience, backed by the prestige of the University of Glasgow, that’s key to unlocking a host of marketing careers, from brand development to marketing management.

Join us and make your mark

To find out more about our online MSc Marketing, or to apply, please contact a student recruitment coordinator.

Request information

Fees and funding

UK students
International students

£1,667 per module

Qualification, course duration and attendance options

  • MSc
    part time
    30-72 months
    • Online learningis available for this qualification
  • PGDip
    part time
    24-48 months
    • Online learningis available for this qualification
  • PGCert
    part time
    12-24 months
    • Online learningis available for this qualification

Course contact details

Postgraduate Enquiries