Taught course

Marketing

Institution
University of Gloucestershire · The Business School
Qualifications
MScPGDipPGCert

Entry requirements

You will need at least a 2.2 honours degree or equivalent in a relevant subject or a relevant postgraduate or professional qualification or appropriate employment experience. If you possess the Chartered Institute of Marketing (CIM) Postgraduate Diploma or relevant qualification, you may join the course at an advanced level. EU and international students need IELTS 6.5 overall (no less than 6.0 in writing and 5.5 in any other band) or equivalent

Months of entry

September

Course content

Increase your understanding of the role of marketing in the commercial world while engaging with businesses of all sizes throughout your study. With an emphasis on real-world skills and projects, this course has a strong vocational focus.

The MSc Marketing is designed to develop your understanding and competence in marketing. You will study a range of core and developing topics in this customer orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key business areas within an organisation. Understanding customers, marketing communication, marketing research, international strategic marketing, e-marketing and brand marketing are all integral to this degree.

Qualification and course duration

MSc

part time
24 months
full time
12 months

PGDip

full time
9 months
part time
18 months

PGCert

part time
8 months
full time
4 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Written coursework / continuous assessment75
Dissertation25 (15000 words)

Course contact details

Name
Enquiries Team
Email
enquiries@glos.ac.uk
Phone
+44 (0) 333 141414