Marketing

Entry requirements

• At least a 2.2 honours degree or equivalent
• Or a relevant postgraduate or professional qualification
• Or appropriate employment experience
• If you can possess the Chartered Institute of Marketing (CIM) Postgraduate Diploma or relevant qualification, you may join the course at an advanced level
• EU and international students need IELTS 6.0 overall (no less than 5.5 for all skills) or equivalent.

Months of entry

September

Course content

Increase your understanding of the practice of marketing, respond to commercial design briefs and engage with businesses of all sizes. The vocational focus of this course means it is suitable for graduates wishing to move into marketing and those seeking to build upon existing marketing expertise.

Our staff all have practical marketing expertise and with their knowledge, you’ll advance your critical understanding of marketing, its application and relationship with other key business operations and consumers. Understanding customers, marketing communication, marketing research, international strategic marketing, digital-marketing and brand management are all integral to this degree.

Assessments involve you in developing academic arguments as well as marketing writing, advertising design and marketing campaign development skills.

The course culminates in a dissertation or a marketing case project, enabling you to specialise in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.

If you have a relevant postgraduate diploma or professional award (such as the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma), then you may be able to join this programme at an advanced level.

Based in our new, purpose-built Business School at our Oxstalls Campus, Gloucester, our postgraduate students develop themselves professionally, build their connections and enhance their knowledge and skills on our range of flexible courses, many of which are accredited by industry bodies. Our lecturers are current and active business professionals, experts and researchers who apply real-world industry experience to their teaching.

Fees and funding

Learn more at our postgraduate fees, loans and finance page.