Taught course

Events Management

Institution
University of Greenwich · Business School
Qualifications
MA

Entry requirements

Applicants should have: A good first degree from a recognised university or higher education institute (generally a minimum 2.2 or equivalent). • One year or equivalent related work experience (paid or voluntary) is preferable. • Students educated in a language other than English should have an IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent rating in another Secure English Language Test. Alternatively, students may follow our Pre-Sessional English sessions (accredited by the British Council).

Months of entry

September

Course content

The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. London itself hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.

In addition, a greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.

We have seen an increasing professionalisation of the events industry, including development of the skill sets and education of its people.

The University of Greenwich works closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow. Many aspects of the events sector are covered on this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.

The aims of the programme are:

  • To enable students to gain a broad grounding in business subjects while focusing on their specific discipline of events management
  • To develop through a study of academic concepts and their application to business problems, students' knowledge of the world of events management and related activities.

Content

  • Relationship Marketing and e-CRM (15 credits)
  • Strategic Financial Management for Events (15 credits)
  • Scholarship and the Events Professional (15 credits)
  • Innovation, Enterprise and Winning the Bid (15 credits)
  • Research Approaches and Methods (15 credits)
  • Themes and Issues in Events Management (15 credits)
  • International Events: Managing Cultures and Influencing People (15 credits)
  • Events Projects in Practice (15 credits)
  • Dissertation (45 credits)
  • One option from: Strategic Stadium and Venue Management; Arts and Entertainment Events and Festivals; Human Resources Management for Service Industries (15 credits)

Qualification and course duration

MA

full time
12 months
part time
36 months

Course contact details

Name
Enquiries
Email
courseinfo@gre.ac.uk
Phone
020 8331 9000