Taught course

International Tourism Management

University of Greenwich · Business School

Entry requirements

Applicants should have: A good quality relevant degree from a recognised university or higher education institute OR a postgraduate diploma in an appropriate area AND/OR personal/professional experience. • While a first degree is desirable, the programme is also designed as a vocational Master's degree, so mature students with relevant experience are encouraged to apply. • Students who do not have English as their first language should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or an equivalent in a secure English language test. Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

Months of entry

January, September

Course content

Tourism is currently the number one industry in the global economy. This MA, located in the stunning Greenwich World Heritage Site, has been developed to meet the growing demand for competent and resourceful managers in the rapidly expanding tourism industry.

Organisations that develop tourism facilities, as well as those that provide essential services such as transport and holidays, are set to expand in the future. There is an increasing demand for professionals with a strategic perspective of tourism, who can help develop a competitive tourism sector that is sustainable.

While individuals entering this area require a sound grounding in general business principles, there are also specific tourism areas that require a more dedicated set of skills and knowledge. This programme provides a sound foundation in business and management principles and the development of specific specialist tourism skills and knowledge that are essential for a successful career in tourism management today. The programme includes an optional placement with a tourism business or a tourism organisation, to provide students with an opportunity to gain professional experience in various aspects of tourism management, which is increasingly becoming a key requirement in the tourism employment market.The MA staff team consists of highly qualified academics, researchers and practitioners in the tourism field.

This programme is delivered with two entry points either in September or January.

The aims of the programme are:

  • To understand the broad political, economic and social frameworks within which international tourism management takes place
  • To evaluate the tools and techniques that are used for developing and managing visitors and tourism in a range of destinations
  • To develop business skills to set up and manage tourism businesses
  • To provide analytical and practical skills in tourism marketing
  • To discuss the role of tourism as an agent for cultural change and understanding
  • To develop a strategic perspective and management skills for the tourism industry.


  • International Tourism Policy, Planning and Development (30 credits)
  • Strategic Marketing and Management for Tourism (30 credits)
  • Visitor and Destination Management (15 credits)
  • Cultural Tourism Management (15 credits)
  • Tourism Entrepreneurship and Innovation (15 credits)
  • Tourism Scholarship and Practice (15 credits)
  • Research Methods for Tourism (15 credits)
  • Dissertation (45 credits)
  • Optional placement with a tourism business or a tourism organisation for four weeks.

Qualification and course duration


part time
36 months
full time
12 months

Course contact details

Course Enquiries
020 8331 9000