Taught course

Strategic Marketing Communications

University of Greenwich · Business School

Entry requirements

The aims of this programme are: To develop a critical understanding of current theoretical developments in marketing communications which can be applied to organisations and their markets To foster a creative and systematic approach to problem-solving in the area of strategic marketing communications To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems. Content Developing Advertising and Promotional Strategies (30 credits) Inside the Customer's Mind (30 credits) Managing Direct and Digital Relationships (30 credits) The Scholarship in Marketing (15 credits) Research Methods (15 credits) Branding (15 credit) Dissertation/Independent Consultancy Project (30 credits) One 15-credit option from: Global Marketing Management; Hot Topics; Consumer and Celebrity PR; Relationship Marketing and e-CRM (15 credits)

Months of entry


Course content

This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

The programme builds students' skills - business, academic and personal - as well as their understanding of aspects of marketing communications such as communications planning, consumer decision-making and behaviour, traditional and new (interactive) media and leading edge academic ideas to better meet the competitive challenges of a changing marketplace.

The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.

Information for international students

Students educated in a language other than English should have an IELTS score of 6.0 or above (with a minimum of 5.5 in each skill) or an equivalent rating in another language testing system. Alternatively, students can enter via the University of Greenwich International Pre-Master's Programme.

Qualification and course duration


part time
36 months
full time
12 months

Course contact details

Course Enquiries
020 8331 9000
020 8331 8145