Taught course

Strategic Marketing Communications

Institution
University of Greenwich · Business School
Qualifications
MA

Entry requirements

You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience.
Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.

Months of entry

September

Course content

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then.

This Master's has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace.

You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind.

This degree will develop your management skills which are central to the relationship between organisations and customers. You will develop an understanding of ethical, global and cultural issues and the impact they have on marketing.

This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

Qualification and course duration

MA

part time
24 months
full time
12 months

Course contact details

Name
Course Enquiries
Email
courseinfo@greenwich.ac.uk
Phone
020 8331 9000