Taught course

Web Design and Content Planning

Institution
University of Greenwich · School of Architecture and Construction
Qualifications
MA

Entry requirements

Applicants should have: A good honours degree or equivalent professional qualification PLUS a working knowledge of computer operating systems (Windows or Mac OS), a good understanding of file management and competence in the use of standard office software AND a computer and reliable broadband access to the internet at their place of residence. • Where English is not the first language, a language qualification is required, such as IELTS scoring 6.5 or higher.

Months of entry

September

Course content

This programme takes graduates from many disciplines and provides them with the skills to plan, design, build and promote effective websites. It is designed for people who manage corporate websites, those who wish to start their own web business and those who would like to build a career in the web design industry. The design of excellent websites presents a notable intellectual challenge and, during the programme, students develop a contemporary, professional and 'real-world' approach. Our objective is to provide a balanced education in the three main aspects of web design: technical, functional and aesthetic.

The technical aspects provide an understanding of the tools, technologies and principles used for the design and development of contemporary websites. This includes the creation of semantically correct markup, the separation of presentation from content (HTML and CSS) and compliance with web standards (W3C).

The functional aspects focus on the creation of websites that provide a good user experience. Principles include, information architecture, content strategy, accessibility, search engine marketing and optimisation (SEM/SEO).

The aesthetic aspects of web design are considered in relation to graphic, artistic, typographic and business objectives, including corporate identity and branding.

See further details at: www.websitearchitecture.co.uk

The Department is based in a new state of the art building designed by the award winning architects Heneghan Peng; it is equipped with fourteen rooftop landscapes, cutting edge digital workshops, extensive design studios, a world-class library and two gallery spaces.

Our building is located in the heart of Greenwich, the newest addition to a suite of magnificent buildings that occupy the UNESCO World Heritage site and the location of the Greenwich Prime Meridian.

The aims of the programme are:

  • To equip students with a professional level of competence in web design and content management.
  • To provide students with the opportunity of creating a live website and to measure its success.
  • To help students become familiar with the growing and fast-evolving body of knowledge within the web design discipline.

Content

  • Design for Web Content (30 credits)
  • Content Management (30 credits)
  • Applied Art for the Web (30 credits)
  • Major Project (60 credits)
  • User Experience Design (15 credits)
  • Social Media and SEO (15 credits)

Qualification and course duration

MA

part time
24 months
full time
12 months

Course contact details

Name
Course Enquiries
Email
courseinfo@greenwich.ac.uk
Phone
020 8331 9000