Taught course

International Marketing

Institution
University of Huddersfield · Department of Logistics, Operations, Hospitality and Marketing
Qualifications
MSc

Entry requirements

An Honours degree (2:2 or above) in any subject or an equivalent professional qualification.

Other qualifications and experience will be considered on an individual basis.

If English is not your first language, you are expected to demonstrate English language ability at a level equivalent to IELTs 6.0 before commencing your studies.

Months of entry

January, September

Course content

Few businesses can afford to ignore international markets and competitors. Whether the global economy is flourishing or not, international markets are increasingly part of any marketing strategy. The International Marketing MSc places particular emphasis on the international dimensions of marketing, both in terms of the need to adapt marketing strategies to international markets and also in terms of the practicalities of operating across different country markets.

You will find that our course is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximise your opportunity to put marketing theory into practice through the use of live case studies and an on-line marketing simulation. Throughout the course, extensive use is made of contemporary international marketing problems. As such, the focus of this course is the development of applied international marketing leaders of tomorrow.

Information for international students

If English is not your first language, you are expected to demonstrate English language ability at a level equivalent to IELTs 6.0 before commencing your studies.

Fees and funding

In 2018/19 the full-time tuition fee for UK and EU postgraduate students on this course will be £6,500.

Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK/EU students, including what your tuition fee covers, please see Fees and Finance. Please note that tuition fees for subsequent years of study may rise in line with inflation (RPI-X).

If you are interested in studying with us on a part-time basis, please visit our Fees and Finance pages for part-time fee information.

If you are an international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available.

Please email the Student Finance Office Student Finance Office or call 01484 472210 for more information about fees and finance.

Qualification and course duration

MSc

full time
12 months
part time
24 months

Course contact details

Name
The Business School (B204/B214PT)
Email
sbuscourseadmin@hud.ac.uk
Phone
+44 (0)1484 472956