Taught course


University of Huddersfield · Department of Logistics, Operations, Hospitality and Marketing

Entry requirements

An Honours degree (2:2 or above) in any subject or equivalent professional qualification.

Months of entry

January, September

Course content

Huddersfield Business School is excited to announce a new portfolio of courses that are currently being formalised. These are designed to equip you with the skills and knowledge you need to be influential and successful in a rapidly changing global environment.

Our new portfolio covers a wide variety of subject areas offering courses in traditional business and management alongside new and innovative topics. Although this specific course will not be available in 2019, a similar range of courses will follow covering contemporary topics that suit the changing external environment. Our new courses should be available to view online from mid-November, however in the meantime please do get in touch if you would like to enquire about any of our Business School courses.

The course is relevant if you have already studied marketing and want to continue to develop your specialist knowledge, or if you are new to marketing having studied a degree in another subject. The course forms the cornerstone of the Marketing MSc suite (which includes more specialist routes in International Marketing or Marketing Communications) and allows a broad approach with a choice of option modules.

We ground our marketing courses in real-world issues with opportunities for you to put marketing theory into practice; through the use of live case studies, an online marketing simulation, and by encouraging you to enter marketing competitions such as the annual Institute of Direct & Digital Marketing (IDM)competition. The varied marketing topics are studied in a range of ways including seminars, tutorials and lectures, case studies etc. Different modules have different teaching and assessment strategies, so some modules are based on individual work and others on a combination of individual and group work.

We have a vibrant and diverse student learning environment, with a focus on meeting the creative and analytical challenges posed by modern marketing. Key areas of study include Strategic Marketing, Integrated Marketing Practice, and Behavioural Analysis, with a choice of option modules in areas of International Marketing and Marketing Communications.

Further specialisation and an opportunity to pursue an area of marketing that interests you or which you are passionate about comes in your choice of project. You have a choice of two routes: Research Route or the Consultancy Route (subject to tutor approval).

We have a great track record of delivering marketing courses here at Huddersfield. In fact, we were the first academic institution to teach a dedicated marketing degree in the whole country.In 2017, we celebrated 50 years of delivering marketing courses at Huddersfield – a fantastic tradition of innovation and educating generations of marketing scholars and practitioners.

Qualification and course duration


full time
12 months

Course contact details

The Business School
+44 (0)1484 472956