Taught course


University of Huddersfield · Department of Logistics, Operations, Hospitality and Marketing

Entry requirements

  • An Honours degree (2:2 or above) in any subject or equivalent professional qualification.

  • Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.

  • Applicants whose first language or language of instruction is not English must meet the minimum requirements of an English language qualification. The minimum of IELTS 6.0 overall with no element lower than 5.5 or equivalent will be considered acceptable.

Months of entry

January, September

Course content

The course is relevant if you have already studied marketing and want to continue to develop your specialist knowledge, or if you are new to marketing having studied a degree in another subject. The course forms the cornerstone of the Marketing MSc suite (with includes more specialist routes in International Marketing or Marketing Communications) and allows a broad approach with a choice of option modules.

We ground our marketing courses in real-world issues with opportunities for you to put marketing theory into practice; through the use of live case studies, an online marketing simulation, and by encouraging you to enter marketing competitions such as the annual Institute of Direct & Digital Marketing (IDM)competition. The varied marketing topics are studied in a range of ways including seminars, tutorials and lectures, case studies etc. Different modules have different teaching and assessment strategies, so some modules are based on individual work and others on a combination of individual and group work.

We have a vibrant and diverse student learning environment, with a focus on meeting the creative and analytical challenges posed by modern marketing. Key areas of study include Strategic Marketing, Integrated Marketing Practice, and Behavioural Analysis, with a choice of option modules in areas of International Marketing and Marketing Communications.

Further specialisation and an opportunity to pursue an area of marketing that interests you or which you are passionate about comes in your choice of project. You have a choice of two routes: Research Route or the Consultancy Route (subject to tutor approval).

We have a great track record of delivering marketing courses here at Huddersfield. In fact, we were the first academic institution to teach a dedicated marketing degree in the whole country.In 2017, we celebrated 50 years of delivering marketing courses at Huddersfield – a fantastic tradition of innovation and educating generations of marketing scholars and practitioners.

Information for international students

If English is not your first language, you are expected to demonstrate English language ability at a level equivalent to IELTs 6.0 before commencing your studies.

Fees and funding

In 2018/19 the full-time tuition fee for UK and EU postgraduate students on this course will be £6,500.

Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK/EU students, including what your tuition fee covers, please see Fees and Finance. Please note that tuition fees for subsequent years of study may rise in line with inflation (RPI-X).

If you are interested in studying with us on a part-time basis, please visit our Fees and Finance pages for part-time fee information.

If you are an international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available.

Please email the Student Finance Office Student Finance Office or call 01484 472210 for more information about fees and finance.

Qualification and course duration


part time
24 months
full time
12 months

Course contact details

The Business School (B201/B202PT)
+44 (0)1484 472956