Taught course

Marketing Communications

Institution
University of Huddersfield · Department of Logistics, Operations, Hospitality and Marketing
Qualifications
MSc

Entry requirements

  • An Honours degree (2:2 or above) in any subject or equivalent professional qualification.
  • Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.

Months of entry

January, September

Course content

With communication technologies developing at an unprecedented rate, managing the interface between a business or organisation and its key stakeholders is an exciting and challenging role for marketers. The course has been designed to develop cutting edge expertise in marketing communications. As such, the focus of this course is the development of the skills and insight needed to take a marketing communications role in your marketing career.

We seek to maximise your opportunity to put marketing and marketing communications theory into practice through the use of live case studies, an online marketing simulation and by encouraging you to enter marketing competitions such as the annual Institute of Direct & Digital Marketing (IDM) competition. The course is theoretically robust, with emphasis placed on applied critical thinking and analysis.

On this Marketing Communications route of our Marketing Master’s, you will take specialist modules in Social Media Marketing and Direct and Relationship Marketing. The varied marketing topics are studied in a range of ways including seminars, tutorials and lectures, case studies etc. Different modules have different teaching and assessment strategies, so some modules are based on individual work and others on a combination of individual and group work.

Further specialisation and an opportunity to pursue an area of marketing that interests you or which you are passionate about comes in your choice of project. You have a choice of two routes: Research Route or the Consultancy Route (subject to tutor approval).

We have a great track record of delivering marketing courses here at Huddersfield. In fact, we were the first academic institution to teach a dedicated marketing degree in the whole country. In 2017 we celebrated 50 years of delivering marketing courses at Huddersfield – a fantastic tradition of innovation and educating generations of marketing scholars and practitioners.

Information for international students

Applicants whose first language or language of instruction is not English must meet the minimum requirements of an English language qualification. The minimum of IELTS 6.0 overall with no element lower than 5.5 or equivalent will be considered acceptable.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Course Enquiries (B205)
Email
sbuscourseadmin@hud.ac.uk
Phone
+44 (0)1484 472956