Taught course

International Marketing

Institution
University of Huddersfield · Department of Strategy, Marketing and Economics
Qualifications
MSc

Entry requirements

A good first degree (2:2 or above or equivalent) in any subject from a UK, EC or international institution. Other qualifications and experience will be considered on an individual basis. If English is not your first language, you are expected to demonstrate English language ability at a level equivalent to IELTs 6.0 before commencing your studies.

Months of entry

January, September

Course content

Few businesses can afford to ignore international markets and competitors. Whether the global economy is flourishing or not, international markets are increasingly part of any marketing strategy.

he International Marketing MSc places particular emphasis on the international dimensions of marketing, both in terms of the need to adapt marketing strategies to international markets and also in terms of the practicalities of operating across different country markets.

You will find that our course is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximise your opportunity to put marketing theory into practice through the use of live case studies and an on-line marketing simulation.

hroughout the course, extensive use is made of contemporary international marketing problems. As such, the focus of this course is the development of applied international marketing leaders of tomorrow.

Information for international students

If English is not your first language, you are expected to demonstrate English language ability at a level equivalent to IELTs 6.0 before commencing your studies.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
The Business School (B204/B214PT)
Email
bussme@hud.ac.uk
Phone
01484 472956