Taught course

Marketing Communications

Institution
University of Huddersfield · Department of Strategy, Marketing and Economics
Qualifications
MSc

Entry requirements

A good first degree (2:2 or above or equivalent) in any subject from a UK, EC or international institution. Other qualifications and experience will be considered on an individual basis. If English is not your first language, you are expected to demonstrate English language ability at a level equivalent to IELTs 6.0 before commencing your studies.

Months of entry

January, September

Course content

With communication technologies developing at an unprecedented rate, managing the interface between a business and its key stakeholders is an exciting and challenging role for marketers. This course provides a comprehensive study of core marketing principles with a particular focus on key communications issues to enable students to prepare for a career in marketing communications.

The course has been designed to develop cutting edge expertise in marketing communications. It is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximise your opportunity to put marketing and marketing communications theory into practice through the use of live case studies, an on-line marketing simulation and by encouraging you to enter marketing competitions such as the annual Institute of Direct & Digital Marketing (IDM) competition. As such, the focus of this course is the development of applied marketing and marketing communications leaders of tomorrow.

Qualification and course duration

MSc

part time
36 months
full time
12 months

Course contact details

Name
The Business School (B205/B215PT)
Email
bussme@hud.ac.uk
Phone
01484 472956