Taught course

Strategic Brand Management

Institution
University of Hull · Business School
Qualifications
MSc

Entry requirements

A good Honours degree or equivalent; other qualifications together with work experience may also be acceptable. International students require IELTS with 6.0 overall with 5.5 in each skill or other English test accepted by the University.

Months of entry

September

Course content

This programme focuses specifically on the importance of brand management from a strategic perspective. It combines both innovative concepts – for example, tribal marketing and social media approaches, with traditional frameworks – to create a strategic and practical approach to managing this important aspect of marketing.

You'll gain a deep understanding of a brand manager's role in an international business environment and develop decision making and problem solving skills in relation to overarching bran-related marketing strategy.

Rigorous examination of case studies will help you appreciate seminal and state-of-the-art theory and practice in brand management and marketing communications. You will draw on this knowledge to develop creative strategies in response to complex brand management issues.

This MSc is designed both for recent graduates with little or no work experience, and for those who have been working and now wish to pursue advanced study in this specialist subject.

Information for international students

Competence in English language is required, as evidenced by IELTS 6.0 (with no less than 5.5 in each skill) or equivalent, or previous study in English. Candidates who do not meet the language requirements may take an English course at the University prior to entering their programme. Please see http://www2.hull.ac.uk/fass/modern-languages/efl.aspx

Fees and funding

UK students
£8,500
International students
£14,150

Departmental scholarships and bursaries may be available. For information on fees and funding please go to: www.hull.ac.uk/money

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Postgraduate Admissions
Email
pgstudy@hull.ac.uk
Phone
+44 (0)1482 466850