Taught course

Strategic Brand Management

University of Hull · Business School

Entry requirements

A good Honours degree or equivalent; other qualifications together with work experience may also be acceptable. International students require IELTS with 6.0 overall with 5.5 in each skill or other English test accepted by the University.

Months of entry


Course content

This programme explores current issues and thinking in brand management as a core function of an organisation, with the goal of helping you forge a successful career in marketing and brand communications. You’ll gain a deep understanding of the brand manager's role in an international business environment and develop decision making and problem solving skills in relation to overarching brand-related marketing strategy.

The MSc Strategic Brand Management is designed both for recent graduates, with little or no working experience, and for those who have been working and now wish to pursue advanced study in this specialist subject.

Information for international students

Competence in English language is required, as evidenced by IELTS 6.0 (with no less than 5.5 in each skill) or equivalent, or previous study in English. Candidates who do not meet the language requirements may take an English course at the University prior to entering their programme. Please see http://www2.hull.ac.uk/fass/modern-languages/efl.aspx

Fees and funding

UK students
International students

Departmental scholarships and bursaries may be available. For information on fees and funding please go to: www.hull.ac.uk/money

Qualification and course duration


full time
12 months

Course contact details

Postgraduate Admissions
+44 (0)1482 466850