Taught course

Political Strategy and Communication

Institution
University of Kent · Brussels School of International Studies
Qualifications
MA

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Entry requirements

Students should hold a bachelor degree for entry to this Master's degree.

We accept a wide range of subjects for entry and you do not need to have necessarily studied Political Science or law previously. Typical first degrees of our students include Economics, History, Classics, Languages, Philosophy, Geography & Psychology (among others).

The standard of the degree will normally be at least an Upper Second Class Honours degree from countries such as the UK, Ghana, Nigeria or Kenya, or a minimum Grade Point Average of 3.0 under the American system from an accredited institution or equivalent. We do review candidates application on a case by case basis and extensive work experience may compensate for a slightly lower degree result.

We accept a wide range of qualifications and you can find the general entry requirements for some countries on the University’s main website. If your country is not listed or you need further clarification, please contact the School directly at bsisadmissions@kent.ac.uk.

Students can apply before completion of the bachelor degree and if successful in obtaining a place, you would be made a conditional offer.

All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications.

Months of entry

January, September

Course content

An MA in Political Strategy and Communication engages students in the practical issues of political delivery. The areas of political communication, political leadership, strategy, crisis management, political branding, and public relations are all the leading vocational aspects of a developed academic understanding of politics and international relations, and it is an area of growing importance that distinguishes BSIS graduates as policy-relevant, engaged thinkers in the political arena.

Politics is not merely about power. Sophisticated politics involves communication, strategy and manipulation of the political agenda. Whether it be a political leader motivating people to follow, a government seeking allies for a policy in the international arena, a campaigner mobilizing supporters, or a high-priced corporate lobbyist explaining a client’s policy to legislators, all political ideas ultimately depend on them being communicated to an intended audience, with precision, efficiency and above all credibility.

What are the appropriate forms of communication for a politician? What forms of ‘spin’ can work, and which do journalists see through? What are effective ways of framing a client’s perspective for government officials, and what are the entry points in the decision-making cycle that makes their communication strategy most effective?

Brussels has emerged as the largest centre for international media, measured in the number of foreign correspondents, which has now exceeded the number in Washington DC. Brussels is also home to thousands of political lobbyists, engaged either as public relations specialists, political strategists, or corporate communications advisors. A recent study of graduates from BSIS who stay in Brussels shows that political communication is among their primary career destination.

Flexible study

We are committed to offering flexible study options at BSIS and enable you to tailor your degree to meet your needs. This programme is available with start dates in September and January; full- and part-time study options; split-site options, and students can combine two fields of study leading to a degree that reflects both disciplines.

Information for international students

Please see our International website for entry requirements by country and other relevant information. Due to visa restrictions, international fee-paying students cannot study part-time unless undertaking a distance or blended-learning programme with no on-campus provision.

English language entry requirements

The University requires all non-native speakers of English to reach a minimum standard of proficiency in written and spoken English before beginning a postgraduate degree. Certain subjects require a higher level.

For detailed information see our English language requirements web pages.

Need help with English?

Please note that if you are required to meet an English language condition, we offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways.

Fees and funding

Please visit our funding web pages for the most current opportunities and application details.

Qualification, course duration and attendance options

  • MA
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    Duration: 1 year full-time, 2 years part-time (90 ECTS credits) or 2 years full-time (120 ECTS credits)

Course contact details

Name
Brussels School of International Studies
Email
bsisadmissions@kent.ac.uk
Phone
+44 (0) 0112 816298