Digital Marketing and Analytics

Entry requirements

A minimum of a second-class UK degree, or an equivalent internationally recognised qualification is accepted for this course. We encourage applicants from a marketing, business or management background, but other subject areas will be considered.

All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.

All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications.

Months of entry

September

Course content

The CIM-accredited MSc in Digital Marketing and Analytics at Kent Business School builds a deep knowledge of the ever-evolving, dynamic area of digital marketing alongside Google-approved analytic techniques to measure the success of a campaign.

Become a seasoned expert in the fast-paced, transformational world of digital marketing through in-depth theory and the ability to apply it to real-life case studies. This course will develop your understanding of a discipline that has changed the face of marketing, worldwide.

Our strong focus on metrics will enhance your ability to analyse marketing data successfully and graduates of this course earn the coveted Advanced Google Analytics certificate that will greatly enhance their career credentials.

Becoming part of Kent Business School, experience incredible opportunities to develop practical skills through in-class live case studies and visiting industry experts. Those who study this programme will also obtain the coveted Advanced Google Analytics certificate.

You will also have access to our ASPIRE centre, a purpose-built entrepreneurial lab where you can develop, plan and launch your own start-up business.

MSc Digital Marketing and Analytics is also available with an optional Industrial Placement.

Our Digital Marketing and Analytics graduates leave the university with the skillset and contacts to pursue a sought-after career within the sector with a wide range of well-known and successful businesses and organisations.

"The MSc Digital Marketing and Analytics programme is excellent and brings together some of the best educators in the field. I thoroughly enjoyed how the course was structured to provide a mix of classroom and practical activity learning." - Abena Larbi-Odam, MSc Digital Marketing and Analytics

Professional Accreditation

This course is accredited by CIM - The Chartered Institute of Marketing.

Quants Workshop

Kent Business School offers an optional one and half week refresher workshop in Mathematics, Statistics and Excel, prior to the start of this programme.

Industrial Placement

Industrial placements are the perfect way for you to enhance your career prospects and deepen your understanding of a specific area of expertise. This MSc programme is available with the option to take an in-company or self-employed industrial placement of up to 12 months (visa dependent), allowing you to gain work experience in the UK or overseas.

Watch our Postgraduate Placements video here.

Information for international students

Please see our International Student website for entry requirements by country and other relevant information. Please note that international fee-paying students cannot undertake a part-time programme due to visa restrictions.

English language entry requirements

The University requires all non-native speakers of English to reach a minimum standard of proficiency in written and spoken English before beginning a postgraduate degree.

For detailed information see our English language requirements web pages.

Need help with English?

Applicants who are required to meet an English language condition may be able to study a pre-sessional course in English for Academic Purposes through Kent International Pathways.

Fees and funding

KBS has a wide range of funding opportunities for postgraduate students, which include Scholarships, Bursaries, the Kent Business School Loyalty Award for University of Kent undergraduates and the KBS Early Bird Discount which equates to 10% off tuition fees (apply by 31 March 2023 and pay course deposit by 30 April 2023).

Please visit the postgraduate funding page.