Taught course (will run subject to approval)

Digital Marketing and Analytics

Institution
University of Kent · Kent Business School
Qualifications
MSc

Entry requirements

Students who wish to apply for a higher degree should have a good honours degree from the UK (minimum 2:2) or equivalent internationally recognised qualifications in a business, management or marketing related discipline.

Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.

Months of entry

September

Course content

The Digital Marketing and Analytics MSc at Kent Business School provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.

Learn up-to-date practices in key digital marketing disciplines, including online marketing strategy, web analytics, web applications, creativity and design, and digital marketing strategy and communications.

The MSc equips you with the latest tools to analyse and interpret data, forecast future trends, automate and streamline decisions, and optimise courses of action. You gain an insight into key tools and techniques such as statistical analysis, data mining, forecasting and regression, optimisation, simulation and spreadsheet modelling.

Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to successfully pursue a career in digital marketing and data analytics.

Course structure

This programme is studied over one year full-time or two years part-time and consists of ten compulsory modules. There are no optional modules on this programme. Stage 1 comprises modules to a total of 135 credits and Stage 2 comprises a 45 credit dissertation module.

MSc Digital Marketing and Analytics at Kent Business School received 100% for overall satisfaction - PTES 2019

Find out what it's like to study MSc Digital Marketing and Analytics at KBS Medway here

Join KBS

  • 22nd for graduate careers after 6 months in The Guardian University Guide 2020
  • Ranked 25th in the UK for research intensity in Business and Management (REF 2014-2021)
  • Top 250 for Business & Economics in The World University Rankings 2019

Information for international students

Learn more at the international page.

Fees and funding

Kent Business School has a wide range of funding opportunities for postgraduate students, which include scholarships, bursaries, the Double Loyalty Scheme for University of Kent undergraduates and the KBS Early Bird Scheme. The Early Bird equates to a 10% discount on tuition fees.

For more information on funding available from the University of Kent, please visit the Student Funding page.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Kent Business School
Email
kbsadmissions@kent.ac.uk
Phone
+44 (0)1227 827726