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A minimum of a second-class UK degree, or an equivalent internationally recognised qualification is accepted for this course. We encourage applicants from a marketing, business or management background, but other subject areas will be considered.
All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.
All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications.
Months of entry
Are you an analytical thinker with the creative flair that you could apply to marketing campaigns? Do you wish you gain experience as part of your degree?
From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.
Our CIM-accredited Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element, allowing you to apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business.
Taking a 12-month industrial placement allows you to gain work experience in the UK or overseas as part of your Master's. While the placements are self-sought, the School offers support through extra-curricular engagement with our dedicated placements team. Opting for this course with a placement takes the length of your course to up to two years.
Information for international students
Please see our International Student website for entry requirements by country and other relevant information. Please note that international fee-paying students cannot undertake a part-time programme due to visa restrictions.
English language entry requirements
The University requires all non-native speakers of English to reach a minimum standard of proficiency in written and spoken English before beginning a postgraduate degree.
For detailed information see our English language requirements web pages.
Need help with English?
Applicants who are required to meet an English language condition may be able to study a pre-sessional course in English for Academic Purposes through Kent International Pathways.
Fees and funding
Kent Business School has a wide range of funding opportunities for postgraduate students, which include Scholarships, Bursaries, the Kent Business School Loyalty Award for University of Kent undergraduates and the KBS Early Bird Discount. The Early Bird equates to a 10% discount on tuition fees (apply by 31 March 2022).
For more information on funding available from Kent Business School, please visit the postgraduate funding page.
Qualification, course duration and attendance options
- full time24 months
- Campus-based learningis available for this qualification
Course contact details
- Kent Business School
- +44 (0)1227 827726