Taught course

Public Relations and Society

Institution
University of Leeds · School of Media and Communication
Qualifications
MA

Entry requirements

A 2:1 honours degree or equivalent. Relevant professional experience will be considered in assessing applications.

Months of entry

September

Course content

The MA Public Relations and Society is not a practical course in public relations. Instead, the aim of the programme is to understand and critique public relations work and its local, national and global effects on individuals, organisations and societies. It will develop your understanding of the principles of public relations work and your ability to consider its effects from a variety of theoretical perspectives. During the degree, you will learn to understand and critique PR as a socio-cultural phenomenon, a cultural intermediary rather than only an organisational function. You will learn how the meaning that is constructed through PR changes the way we live, work and relate to each other. You will become familiar with the relationship between PR and other promotional and communication industries (advertising, branding, lobbying, the media) and be able to consider their cumulative effect on society at local, national and global levels.

The programme will appeal to students who have completed undergraduate degree programmes in sociology, humanities, communications / media studies and/or public relations. It will also be of interest to mature students from the communications, creative and cultural industries who wished to reflect on their practice within a set of critical frameworks.

Qualification and course duration

MA

full time
12 months
part time
24 months

Course contact details

Name
Postgraduate Admissions
Email
mediapg@leeds.ac.uk
Phone
+44 (0)113 343 4192