Taught course

Tourism and Marketing

University of Lincoln · Lincoln Business School

Entry requirements

A minimum 2:2 honours degree.

Months of entry


Course content

Tourism is a globally important industry that offers a wide range of career opportunities. The programme will develop an understanding of marketing in the context of tourism in order to prepare students for a career in tourism marketing. Students will also develop critical-thinking and organisational skills, which will support them in become an effective professional.

The Tourism and Marketing MSc is taught by a team of international academics. In addition, the course will benefit from guest speakers, who are professionals in well-known and innovative organisations.

Students can choose between a dissertation, consultancy project, and a start-up venture to either enhance research skills or gain more practical experience. There will also be an opportunity to apply for a short, two-week placement between the first and second semesters in order to gain some work experience within the UK.

Students will also gain access to a set of exclusive career events that help to build a CV, deal with psychometric tests, and formulate effective applications.

Marketing modules will build conceptual knowledge and practical skills for analysing consumers and developing effective marketing strategies. Modules in tourism provide an understanding of contemporary tourism, how tourism contributes to development of locations in the UK and globally, and how tourism may develop in the future.

Fees and funding

UK students
International students

Please visit our website for further information on Postgraduate Fees and Funding.

Qualification and course duration


full time
12 months
part time
24 months

Course contact details

Nina Seppala
01522 886644