Taught course

Strategic Communication

Institution
University of Liverpool in London · University of Liverpool in London
Qualifications
MSc

Entry requirements

You will normally need to have the equivalent of a UK honours degree, at 2.1 level or better in a Communication related discipline such as media communication, corporate communication, political communication or in an Economics related discipline such as Management. We also welcome applications from graduates who hold a role or have work experience that is relevant to the programme content. Alternative qualifications and all non-UK qualifications (which are considered equivalent to a UK honours degree). English Language Requirements IELTS 6.5 (with a minimum of 6.0 in each component). TOEFL IBT 88 or above with minimum scores in components: - Listening and Writing 21 - Reading 22 - Speaking 23 International Baccalaureate Standard Level (Grade 5) Hong Kong use of English AS Level C India Standard XII 70% or above from Central and Metro State Boards WAEC C4-6

Months of entry

September

Course content

Business and public organisations operate today in a context marked by constant technological evolution, rapid social changes and increasing political and economic instability. In such a dynamic and uncertain environment, communicating strategically becomes vital to the pursuit of an organisation’s mission and key goals, from the aim of promoting products and services to the need to respond to a crisis.

The MSc in Strategic Communication offers a cross-disciplinary education to current or aspiring communication professionals and leaders who wish to learn how to design, plan and implement effective and sound communication policies that promote the strategic goals of their organisation.

The programme combines a range of disciplines and perspectives to develop the conceptual and practical skills which are crucial for successful strategic communication. You will learn how to translate organisational goals into communication objectives, to analyse situations by identifying the relevant stakeholder groups, as well as regulatory constraints and ethical issues; to design spoken and written messages that are at the same time sound, persuasive and compliant; to exploit the potential offered by established communication technologies and new digital media to effectively engage targeted audiences.

Besides classroom modules, a dedicated seminar involving communication experts (‘Public relations and Investor Relations in practice’) will give you the unique opportunity to familiarize with the relevant professional contexts and to closely interact with specialists in the sectors. Through the final project, you will engage yourselves with an in-depth analysis of a case-study in strategic communication.

Fees and funding

UK students
£12,000
International students
£18,000

https://www.liverpool.ac.uk/study/london/finance/

Qualification and course duration

MSc

part time
24 months
full time
12 months

Course contact details

Name
Dr Rudi Palmieri
Email
rudi.palmieri@liverpool.ac.uk