You will normally need to hold a recognised 2:2 or higher UK honours degree or an equivalent qualification from a recognised international institution. A wide range of degree disciplines will be considered including events, hospitality management, marketing, business, travel and tourism and entrepreneurship. Your application will also be considered if you possess a a significant portfolio of work at an appropriate level or relevant professional qualifications.
If English is not your first language, you will need to demonstrate that you meet the minimum English language requirement of IELTS 6.5 (or equivalent).
Months of entry
Working in the special events industry is challenging and requires individuals who can demonstrate passion, professionalism and a positive attitude. If it is your ambition to work in the dynamic world of International Special Events and you want to study in an immersive learning environment, this is the course for you. You will learn through workshop-based delivery in an on-site hospitality and meetings venue in which you will interact with professional members of staff to help solve real tactical and strategic business issues.
This unique course places a strong emphasis on design thinking and creativity as the underpinning for the planning and management of special events. As part of an international cohort, you will develop a holistic understanding of the importance of the special events industry. You will be encouraged to develop innovative solutions to real world problems and appreciate the need for delivering service excellence and exceeding customer expectations internationally.
The initial focus revolves around developing a core understanding of the term ‘special event’ and ‘professionalism’ as underpinning aspects of the your studies. Creativity and design thinking will be emphasised as key components of delivering the event experience.
Building on the input from the first semester, you will develop a more holistic understanding of special events within a global context and the implications for service excellence and innovation in the international arena. A field trip provides the opportunity for you to consider these elements of the special events industry and to develop your analytical and observational research skills.
Semester 2 and 3
An area of individual research will be developed into a clearly defined and evidenced dissertation that demonstrates critical thinking and research at postgraduate level. Guided by a dedicated subject specialist, you will collect, analyse and interpret a range of secondary and primary data, culminating in a 15-20,000 word dissertation.
Qualification and course duration
Course contact details
- Coure Enquiries