Candidates will normally hold a first or second class honours degree (or equivalent) in marketing, business, commerce or a related discipline. No work experience is required for admission onto the course. Applicants whose native language is not English must provide evidence of their English language capabilities at a level approved by the University of Northampton (TOEFL, IELTS, Cambridge Proficiency Certificate or equivalent).
Months of entry
MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.
Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.
Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.
Qualification and course duration
Course contact details
- +44 (0) 1604 735500
- +44 (0) 1604 713029