Taught course

International Marketing Strategy

Institution
University of Northampton · Northampton Business School
Qualifications
MSc

Entry requirements

Candidates will normally hold a first or second class honours degree (or equivalent) in marketing, business, commerce or a related discipline. No work experience is required for admission onto the course. Applicants whose native language is not English must provide evidence of their English language capabilities at a level approved by the University of Northampton (TOEFL, IELTS, Cambridge Proficiency Certificate or equivalent).

Months of entry

October, February

Course content

MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.

Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.

Course modules (16/17):
Strategic Digital Marketing - Core module Y
International Marketing Intelligence and Research Core module Y
International Marketing Strategy - Core module Y
The Global Marketing Context - Core module Y
International Marketing Communications - Core module Y
Dissertation and Research Methods - Core module Y
Marketing: Principles and Management - Core module Y

Qualification and course duration

MSc

full time
12 months
distance learning
24 months

Course contact details

Name
Admissions
Email
study@northampton.ac.uk
Phone
+44 (0) 1604 735500
Fax
+44 (0) 1604 713029