Taught course

Marketing (top-up from CIM Professional Postgraduate Diploma)

Institution
University of Northampton · Northampton Business School
Qualifications
MA

Entry requirements

The course is assessed by reports, examination and a dissertation.

Months of entry

September, February

Course content

The MA Marketing Top-Up is specifically for marketing professionals who are looking to build on their existing postgraduate qualifications and experience to obtain a Master’s level qualification. It offers the opportunity to meet your continuing professional requirements as a marketing practitioner and enrich your career prospects. In addition to providing academic insight and practical application in critical areas of marketing today, the course is also designed to enhance your approach to strategic management and, through the dissertation, provide the opportunity to research an aspect of marketing of particular interest to you.

he taught modules that comprise the MA Marketing Top-Up balance academic study with a practical focus on the key perspectives and decisions that underpin the development of effective strategies for the increasingly digitised and globalised marketing environment of this century.

Course modules (16/17):

Strategic Digital Marketing - Core module Y

International Marketing Strategy - Core module Y

Strategic Management - Core module Y

Research Methods and Dissertation - Core module Y

Qualification and course duration

MA

part time
12 months
distance learning
12 months

Course contact details

Name
Admissions
Email
study@northampton.ac.uk
Phone
+ 44 (0)1604 735500
Fax
+ 44 (0)1604 713029