Research course

Marketing and Sales

Institution
University of Portsmouth · Department of Marketing and Sales
Qualifications
MPhilPhD

Entry requirements

A second-class honours degree in a relevant subject, or master's in a relevant subject. Equivalent professional experience and/or qualifications will be considered English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Months of entry

October, February

Course content

Why take this course?

Spanning a broad range of business and management disciplines, our research tracks and addresses the threats and opportunities that arise from an increasingly competitive global business environment. Staff members are engaged in research collaborations with bodies such as the Chartered Institute of Personnel and Development (CIPD), the Higher Education Academy (HEA) and Skills for Care.

We are actively engaged in conducting research on a wide range of relevant issues relating to leadership, ethics, organisation studies, human resource management and development, employment relations, sales management, advertising, operations research, organisational excellence, and corporate branding. Members of staff work with businesses and policy-makers who are participants and recipients of our research to ensure that our work has relevance and impact.

Module Details

Research areas include:

  • Corporate branding
  • Consumer behaviour online
  • Digital marketing
  • Sales resourcing
  • Advertising

Student Destinations

One of the benefits of studying at Portsmouth is the comprehensive support we provide in career planning. Our careers and recruitment service - Purple Door - can assist you in career research and finding employment opportunities.

The Graduate School Development Programme offers a series of dedicated workshops on career planning, specifically for research degree students. You will also have access to consultations with careers advisers or online support. This service is available for five years after graduation.

Qualification and course duration

MPhil

part time
48 months
full time
24 months

PhD

part time
72 months
full time
36 months

Course contact details

Name
Research Team - Portsmouth Business School
Email
pbsresearchdegrees@port.ac.uk
Phone
023 9284 4032