Consumer Behaviour

This programme will guide you to the forefront of consumer-centred business philosophy and prepare you to lead in an ever-competitive and complex world. Whether you work for a global organisation, SME or non-profit organisation, we aim to provide you with an experience that will encourage new and innovative understanding of the consumer-led markets that organisations work in.

This degree is suitable for graduates from both business and non-business backgrounds, and was designed to transform graduates from all undergraduate backgrounds into competent consumer-centred professionals. It includes theoretical and practical components, and aims to raise your visibility with an array of external organisations.

Choose MSc Consumer Behaviour at the University of Reading

You will:

• join the highest-ranking UK university for Agriculture and Forestry (QS World University Rankings by Subject 2022 - Agriculture & Forestry). We’re ranked 11th in the world, and are the only UK university in the top 50.
• embrace the latest consumer behaviour thinking, and gain the skills knowledge and understand you need to move your organisation forward.
• problem-solve internal and external client-led projects, facilitating active learning throughout your studies.

Joining this programme means you’ll also be joining the Graduate Institute of International Development, Agriculture and Economics in our School of Agriculture, Policy and Development, where we are committed to empowering change through our teaching and research. Our academics tackle some of the world’s most pressing issues across their respective fields of expertise, and our mission is to make a difference in the context of the United Nations’ Sustainable Development Goals.

New UK/Republic of Ireland students: £10,800

New international students: £22,350

Tuition fee information

The fees listed are for full-time study, unless otherwise stated. Fee information will be confirmed in offer letters sent out to successful applicants. You can find further information, including information for part-time study, through our dedicated fees and funding page.

With effect from 1 August 2021, new EU students will pay international tuition fees. For exceptions, please read the UK government's guidance for EU students.

Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.

You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.

The Graduate Institute of International Development, Agriculture and Economics also offers a number of scholarships.