Marketing (Consumer Marketing)

Entry requirements

A good first or second class UK honours degree, or overseas equivalent, will usually be required: minimum 2:1 or the equivalent from an Internationally recognised university.

Applicants with relevant experience or professional qualifications will also be considered.

Prior knowledge or experience of your chosen subject area is not required. We welcome applications from recent university graduates from a wide range of disciplines.

Months of entry

September

Course content

This course provides you with an understanding of marketing strategies and practices, with a focus on understanding the consumer, and how to link this understanding with new marketing opportunities and strategy options.

The MSc Marketing (Consumer Marketing) is one of the three pathways available in the MSc Marketing programme. Our other pathways include:

• Digital Marketing
• International Marketing

Not sure which pathway to choose? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the University.

Information for international students

A minimum IELTS score of 6.5 (with no element below 6.0).

Applicants to Henley Business School, whose first language is not English, will be required to attain the International English Language Test Scores (IELTS), or equivalent acceptable qualification accepted by the University, as defined below, to enter a programme.

However, for students who successfully complete one of the Pre-sessional English Language courses run by our International Study and Language Institute, we will accept students with a result of 6.5, with no element below 5.5 in each of the four sub-skills, providing the student has completed the relevant English course with us.

Fees and funding

We have a range of scholarships available for both UK and International students, with up to £1 million in scholarship funding for high-potential candidates.