Taught course

Global Marketing

Institution
University of Roehampton · Roehampton University Business School
Qualifications
MSc

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Entry requirements

You should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university. Advice on recognition can be obtained from the Admissions Office. Non-graduates with appropriate professional qualifications will be considered on an individual basis by Programme Conveners; contact details can be found on the individual programme page. Applicants will be expected to apply and register for the full master's award.

Months of entry

September

Course content

The Roehampton MSc Global Marketing provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed.

This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focussed professionals adept in the effective use of digital technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.

MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links. In addition to the academic programme of study, you will have the opportunity to join our Global Leadership Programme.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Postgraduate Admissions
Email
postgraduate@roehampton.ac.uk
Phone
+44 (0)20 8392 3232