International Management with Marketing

Entry requirements

You should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university.

Months of entry

September

Course content

This course will enable you to analyse the marketing context in which international brands operate. You will learn how to apply marketing concepts to different contexts, including non-traditional organisations, non-profit entities and the public sector. You will also be exposed to research relating to contemporary issues in marketing.

This MA combines modules on finance, human resources, marketing and the business environment to provide you with a thorough understanding of international management and marketing.

This course will provide you with internationally applicable business skills, particularly in marketing, which have become essential for business leaders in the current market. You will spend time studying contemporary issues in marketing and have the opportunity to explore the contribution that branding makes towards organisational goals in international and global contexts, as well as locally.