Marketing

Entry requirements

Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate International Management.

A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.

Where a student has gained a recognised Honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.

Months of entry

January, June, September

Course content

Whilst technology has transformed the way businesses operate, the importance of an effective marketing strategy remains unchanged. MSc Marketing is a programme that focuses on the fundamentals of the discipline as an area of academic study and professional practice.

Our master’s in Marketing is accredited by both the Institute of Direct and Digital Marketing (IDM) and the Chartered Institute of Marketing (CIM). Throughout the programme, you will explore traditional theories, contemporary practices and the latest trends from the worlds of marketing and communications. With the support and guidance of our academic team, you will develop key professional skills and learn to apply theory to practice.

This is a research informed programme with a highly practical slant. During your time with us, you’ll work on live briefs, examining products and services which are highly desirable to consumers, while running real-life campaigns.

MSc Marketing is aimed at students who do not necessarily have a background in business or business-related studies, and who wish to develop their knowledge of marketing.The programme is highly industry-focussed and culminates in the Industry Collaboration Project. You will choose one of four options to look at a real industry problem and provide researched solutions, helping you put your learning into practice.